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SBD/Issue 19/Sponsorships, Advertising & Marketing
Names & Faces: Brady Talking To Under Armour About Shoe Deal
Published October 7, 2010
|Brady Wears Under Armour
Shoes During "MNF" Game
CNBC's Darren Rovell cited sources as saying that Patriots QB Tom Brady's shoe deal with Nike "is up and Brady's camp had been talking with Under Armour." Brady wore UA cleats during Monday's game against the Dolphins, which "has now accelerated talks" between the two sides. UA in recent weeks has "shifted focus from signing defensive players to offensive weapons," including Ravens WR Anquan Boldin and Cowboys WR Miles Austin. Brady previously has been "featured in a series of Nike commercials, but he hasn't been a focus for the brand for a while" (CNBC.com, 10/6).
DRESSING WELL IN THE BIG APPLE: On Long Island, Anne Bratskeir reported Islanders C John Tavares is "into the fashion game." Tavares said his "JT91" collection of trucker hats, T-shirts and hoodies by CCM-Reebok is "catching on a little bit." The collection features "subtle and not overly designed graphics" that "call out his initials and number and feature wavy lines, and Goth-meets-graffiti lettering." The 11-piece collection "runs from $30 for an adjustable trucker hat to $75 for a digital print hoodie." Tavares said that he "hopes to have a second line of training and workout clothes by next summer" (NEWSDAY.com, 10/6). Meanwhile, ESPN.com's Nina Mandell reported Jets CB Darrelle Revis also is "focusing on fashion." He "currently sells T-shirts for his own line Loco S. Star, which Revis co-founded with his uncle, Sean Gilbert, and designer Javier Socorro two years ago." Revis "hopes one day to expand the line to watches, hats and jeans" (ESPN.com, 10/6).
HE'S HEATING UP: In Ft. Lauderdale, Sarah Talalay reported the latest signature shoe for Heat F LeBron James, the Nike Air Max LeBron 8, is "scheduled to be in stores Oct. 26." The shoe is black, white and red -- the Heat's colors -- and features a "multi-directional herringbone pattern," as well as a "lion's face on the tongue." The numbers "828" are "for the 82 regular season NBA games and 28 playoff games." The shoes cost $160 (SUN-SENTINEL.com, 10/6).
SPURS OF THE MOMENT: In San Antonio, Mike Monroe reported Spurs F Tim Duncan and Gs Tony Parker and Manu Ginobili Monday "settled in for an afternoon of acting, shooting commercial spots for the H-E-B grocery chain, which is one of the primary sponsors of Spurs telecasts." The three players "have been starring in the popular TV spots for several years," and the producers of the ads "allow the Spurs players to ad-lib when they are inspired" (SAN ANTONIO EXPRESS-NEWS, 10/5).
LAUGHING RIGHT ALONG: Fox NFL analyst Jimmy Johnson will appear in a new campaign for male enhancement brand ExtenZe in which he makes light of the criticism and jokes he has received for becoming a spokesperson for the company. Johnson appears with MMA fighter Pat Miletich and NASCAR driver Kevin Conway in the new spots, which will air on ESPN, BET, Discovery, AMC, FX and Speed, among others. Johnson's wife, Rhonda, also makes an appearance in a 30-minute infomercial for the brand (ExtenZe).