SBD/Issue 19/Sponsorships, Advertising & Marketing

Marketplace Roundup

Rahal's Sponsorship Deal With Service Central
Makes Him Appealing Driver For IndyCar Teams

In Indianapolis, Curt Cavin noted if Chip Ganassi Racing "can't raise the money to match Target's annual investment," then Andretti Autosport is a "natural possibility as a backup plan" for Graham Rahal. Rahal has signed a sponsorship deal with Service Central for the '11 IndyCar season, but is looking for a team. Andretti is the "third-best team in the paddock and obviously it needs sponsorship." The team currently "only has two drivers for sure," although Cavin expects either Tony Kanaan or Ryan Hunter-Reay "to return but probably not both." Both Hunter-Reay and Kanaan's cars are "lacking funding," but sources said that the team "probably could combine the money they have and run one of the two." Kanaan "will solve that for the team if he can find a place that will pay him," otherwise Andretti is "obligated to run him in 2011" (INDYSTAR.com, 10/6). Meanwhile, Cavin today writes, "I believe with everything I have that Apex Brasil will assemble a sponsorship package" for Kanaan. He is "too important to the group's cause both in Brazil and in the U.S." (INDYSTAR.com, 10/7).

SUPPORT SYSTEM: In N.Y., Brad Spurgeon reported F1 team Sauber next season will be "running with sponsorship backing from Telmex, the Mexican telecommunications company, and it will be racing with a Mexican driver as well," Sergio Perez. While this is "great news for Sauber, it is also good news for Formula One as it renews itself with new sponsors and drivers from different parts of the world." There has been "recent talk of a Grand Prix returning to Mexico, and this is no doubt part of that" (NYTIMES.com, 10/4).

ROW, ROW, ROW YOUR BOAT: The Head of the Charles Regatta, a Boston-area rowing event, has signed sponsorships with Lincoln Vehicles, Brooks Brothers and Delta Airlines. The deals, which are valued in the low six figures, give the partners signage and on-site promotion rights. The event will begin its 46th competition Oct. 23 and more than 2,000 boats and 9,000 athletes are expected to participate (Tripp Mickle, SportsBusiness Journal).

END OF THE ROAD: MARKETING WEEK's Russell Parsons reported England-based Nationwide Building Society is "cutting its sponsorship division following the end of its 11-year partnership" with the England men's national soccer team in July. The group is "consulting with all five members of the department," and "alternative roles are being sought for those affected." Nationwide also has "ended its backing of the Scotland, Wales and Northern Ireland teams, bringing to an end its support of football" (MARKETINGWEEK.co.uk, 10/6).

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