SBD/Issue 19/Sponsorships, Advertising & Marketing

Checking Out: Nike, Golfer David Duval Part Ways After 10 Years

Duval Has Not Won On PGA Tour
Since Capturing '01 British Open

Nike and golfer David Duval "have parted ways" after 10 years together, according to Garry Smits of the FLORIDA TIMES-UNION. Duval for the time being is "going logo-less on his clothes and bag and said he won't decide on what equipment he will play for the 2011 season until he does more testing over the winter." Duval noted that he "did not want to comment on the specifics of why he is no longer using Nike clubs." Smits noted Duval is "playing with a set of irons made by Scratch Golf" and a TaylorMade driver at this week's PGA Tour McGladrey Classic. Golfer Ryan Moore also uses Scratch irons, and Scratch Golf Dir of Tour Operations Paul Friedrich indicated that he "would like his irons in Duval's bag for the long term." But Duval said that he is "not trolling for the best deal from a financial standpoint and will determine the best clubs for his game without the promise of an equipment contract" (FLORIDA TIMES-UNION, 10/6). Duval has not won on the PGA Tour since the '01 British Open, though he did finish tied for second at both the '10 AT&T Pebble Beach National Pro-Am and the '09 U.S. Open. He has made nine cuts in 21 tournaments so far this year (THE DAILY).

DO YOU SEE WHAT I SEA? RSM McGladrey is title sponsoring the Tour's new Fall Series event in Sea Island, Ga., this weekend as an extension of the company's partnership with golfer Davis Love III, the tournament host. RSM McGladrey President & COO C.E. Andrews said, "When we saw the opportunity to come here and for him to be the partner that we would be building this tournament with from the ground floor, it really doesn't get any better than that." McGladrey currently sponsors golfers Zach Johnson and Chris DiMarco, and Golf Channel's John Swantek said, "The next logical step was to sponsor a tournament" ("Inside the PGA Tour," Golf Channel, 10/5).

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