SBD/Issue 19/Sponsorships, Advertising & Marketing

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  • Checking Out: Nike, Golfer David Duval Part Ways After 10 Years

    Duval Has Not Won On PGA Tour
    Since Capturing '01 British Open

    Nike and golfer David Duval "have parted ways" after 10 years together, according to Garry Smits of the FLORIDA TIMES-UNION. Duval for the time being is "going logo-less on his clothes and bag and said he won't decide on what equipment he will play for the 2011 season until he does more testing over the winter." Duval noted that he "did not want to comment on the specifics of why he is no longer using Nike clubs." Smits noted Duval is "playing with a set of irons made by Scratch Golf" and a TaylorMade driver at this week's PGA Tour McGladrey Classic. Golfer Ryan Moore also uses Scratch irons, and Scratch Golf Dir of Tour Operations Paul Friedrich indicated that he "would like his irons in Duval's bag for the long term." But Duval said that he is "not trolling for the best deal from a financial standpoint and will determine the best clubs for his game without the promise of an equipment contract" (FLORIDA TIMES-UNION, 10/6). Duval has not won on the PGA Tour since the '01 British Open, though he did finish tied for second at both the '10 AT&T Pebble Beach National Pro-Am and the '09 U.S. Open. He has made nine cuts in 21 tournaments so far this year (THE DAILY).

    DO YOU SEE WHAT I SEA? RSM McGladrey is title sponsoring the Tour's new Fall Series event in Sea Island, Ga., this weekend as an extension of the company's partnership with golfer Davis Love III, the tournament host. RSM McGladrey President & COO C.E. Andrews said, "When we saw the opportunity to come here and for him to be the partner that we would be building this tournament with from the ground floor, it really doesn't get any better than that." McGladrey currently sponsors golfers Zach Johnson and Chris DiMarco, and Golf Channel's John Swantek said, "The next logical step was to sponsor a tournament" ("Inside the PGA Tour," Golf Channel, 10/5).

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  • Rays Finalizing Deal To Sell BRaysers At Local Saks Fifth Avenue

    Rays' Plaid Jackets Will Cost Around $300
    At Tampa Saks Fifth Avenue

    Rays Senior VP Mark Fernandez said that the team is "finalizing details to sell" the "BRayser" that members of the club occasionally wear on road trips "at Saks Fifth Avenue in Tampa's International Plaza by this weekend," according to Krueger, Van Sickler, Smith & Penn of the ST. PETERSBURG TIMES. Fernandez added that each jacket will be custom-made through N.Y.-based designer Julia Alarcon, "who calls Tampa home and who made the team's blazers." The jackets will sell "for around $300." Official MLB apparel "including Rays caps with plaid bills and playoff shirts with plaid lettering are popular items at Tropicana Field and the Rays' team store in downtown Tampa." Fernandez: "MLB was actually an even more enthusiast about it than us" (ST. PETERSBURG TIMES, 10/7). Meanwhile, WFTS-ABC's Jeff Butera reported Tampa-area company Smack Apparel Tuesday "released a new t-shirt design that parodies the 'BRayser.'" The shirt is a "simple white t-shirt, but it has a 'BRayser' design stamped on the front." Smack Apparel is "not licensed, so they are not able to use the Rays logo or team name." Smack Apparel Owner Wayne Curtiss said that the shirts would be available at local retailer Sports Fanatic "as early as Tuesday night" (ABCACTIONNEWS.com, 10/5).

    TOO CARRIED AWAY WITH PLAID? Rays manager Joe Maddon prior to the start of the postseason encouraged fans to wear the team's plaid colors to Tropicana Field, saying, "Real men wear plaid." ESPN's Jim Rome said, "Real men don't wear plaid. Bagpipers and the Brawny man, maybe. Real men, no. I mean, who are you -- a Manager of the Year candidate or Eddie Vedder?" Rome added, "You'd think the Rays would just want their fans to come to the game regardless of what they're wearing" ("Jim Rome Is Burning," ESPN, 10/6).

    YOUR LOVE IS MY DRUG: The WALL STREET JOURNAL's Conor Dougherty reports since Giants P Tim Lincecum's citation for marijuana possession in '09, T-shirts "emblazoned with some variation of 'Let Tim Smoke' are big sellers online and outside AT&T Park" (WALL STREET JOURNAL, 10/7).

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  • Names & Faces: Brady Talking To Under Armour About Shoe Deal

    Brady Wears Under Armour
    Shoes During "MNF" Game

    CNBC's Darren Rovell cited sources as saying that Patriots QB Tom Brady's shoe deal with Nike "is up and Brady's camp had been talking with Under Armour." Brady wore UA cleats during Monday's game against the Dolphins, which "has now accelerated talks" between the two sides. UA in recent weeks has "shifted focus from signing defensive players to offensive weapons," including Ravens WR Anquan Boldin and Cowboys WR Miles Austin. Brady previously has been "featured in a series of Nike commercials, but he hasn't been a focus for the brand for a while" (CNBC.com, 10/6).

    DRESSING WELL IN THE BIG APPLE: On Long Island, Anne Bratskeir reported Islanders C John Tavares is "into the fashion game." Tavares said his "JT91" collection of trucker hats, T-shirts and hoodies by CCM-Reebok is "catching on a little bit." The collection features "subtle and not overly designed graphics" that "call out his initials and number and feature wavy lines, and Goth-meets-graffiti lettering." The 11-piece collection "runs from $30 for an adjustable trucker hat to $75 for a digital print hoodie." Tavares said that he "hopes to have a second line of training and workout clothes by next summer" (NEWSDAY.com, 10/6). Meanwhile, ESPN.com's Nina Mandell reported Jets CB Darrelle Revis also is "focusing on fashion." He "currently sells T-shirts for his own line Loco S. Star, which Revis co-founded with his uncle, Sean Gilbert, and designer Javier Socorro two years ago." Revis "hopes one day to expand the line to watches, hats and jeans" (ESPN.com, 10/6).

    HE'S HEATING UP: In Ft. Lauderdale, Sarah Talalay reported the latest signature shoe for Heat F LeBron James, the Nike Air Max LeBron 8, is "scheduled to be in stores Oct. 26." The shoe is black, white and red -- the Heat's colors -- and features a "multi-directional herringbone pattern," as well as a "lion's face on the tongue." The numbers "828" are "for the 82 regular season NBA games and 28 playoff games." The shoes cost $160 (SUN-SENTINEL.com, 10/6).

    SPURS OF THE MOMENT: In San Antonio, Mike Monroe reported Spurs F Tim Duncan and Gs Tony Parker and Manu Ginobili Monday "settled in for an afternoon of acting, shooting commercial spots for the H-E-B grocery chain, which is one of the primary sponsors of Spurs telecasts." The three players "have been starring in the popular TV spots for several years," and the producers of the ads "allow the Spurs players to ad-lib when they are inspired" (SAN ANTONIO EXPRESS-NEWS, 10/5).

    LAUGHING RIGHT ALONG: Fox NFL analyst Jimmy Johnson will appear in a new campaign for male enhancement brand ExtenZe in which he makes light of the criticism and jokes he has received for becoming a spokesperson for the company. Johnson appears with MMA fighter Pat Miletich and NASCAR driver Kevin Conway in the new spots, which will air on ESPN, BET, Discovery, AMC, FX and Speed, among others. Johnson's wife, Rhonda, also makes an appearance in a 30-minute infomercial for the brand (ExtenZe).

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  • Marketplace Roundup

    Rahal's Sponsorship Deal With Service Central
    Makes Him Appealing Driver For IndyCar Teams

    In Indianapolis, Curt Cavin noted if Chip Ganassi Racing "can't raise the money to match Target's annual investment," then Andretti Autosport is a "natural possibility as a backup plan" for Graham Rahal. Rahal has signed a sponsorship deal with Service Central for the '11 IndyCar season, but is looking for a team. Andretti is the "third-best team in the paddock and obviously it needs sponsorship." The team currently "only has two drivers for sure," although Cavin expects either Tony Kanaan or Ryan Hunter-Reay "to return but probably not both." Both Hunter-Reay and Kanaan's cars are "lacking funding," but sources said that the team "probably could combine the money they have and run one of the two." Kanaan "will solve that for the team if he can find a place that will pay him," otherwise Andretti is "obligated to run him in 2011" (INDYSTAR.com, 10/6). Meanwhile, Cavin today writes, "I believe with everything I have that Apex Brasil will assemble a sponsorship package" for Kanaan. He is "too important to the group's cause both in Brazil and in the U.S." (INDYSTAR.com, 10/7).

    SUPPORT SYSTEM: In N.Y., Brad Spurgeon reported F1 team Sauber next season will be "running with sponsorship backing from Telmex, the Mexican telecommunications company, and it will be racing with a Mexican driver as well," Sergio Perez. While this is "great news for Sauber, it is also good news for Formula One as it renews itself with new sponsors and drivers from different parts of the world." There has been "recent talk of a Grand Prix returning to Mexico, and this is no doubt part of that" (NYTIMES.com, 10/4).

    ROW, ROW, ROW YOUR BOAT: The Head of the Charles Regatta, a Boston-area rowing event, has signed sponsorships with Lincoln Vehicles, Brooks Brothers and Delta Airlines. The deals, which are valued in the low six figures, give the partners signage and on-site promotion rights. The event will begin its 46th competition Oct. 23 and more than 2,000 boats and 9,000 athletes are expected to participate (Tripp Mickle, SportsBusiness Journal).

    END OF THE ROAD: MARKETING WEEK's Russell Parsons reported England-based Nationwide Building Society is "cutting its sponsorship division following the end of its 11-year partnership" with the England men's national soccer team in July. The group is "consulting with all five members of the department," and "alternative roles are being sought for those affected." Nationwide also has "ended its backing of the Scotland, Wales and Northern Ireland teams, bringing to an end its support of football" (MARKETINGWEEK.co.uk, 10/6).

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