SBD/Issue 19/NHL Season Preview

NHL Teams With Spider-Man Creator For Superheroes Project

The NHL and comic book creator SLG Entertainment today announced a partnership to form Guardian Media Entertainment LLC. SLG is led by Stan Lee, creator of Spider-Man, Iron Man and X-Men, among other comic superheroes. The Guardian Project will encompass the creation of 30 characters (one for each NHL team) as part of a concept that incorporates various NHL elements but is not set in the world of hockey. The 30 superheroes, created by Lee, Jake Shapiro and Tony Chagrin, will have special powers representative of each team and city and will be unveiled during the NHL All-Star Game in Raleigh on Jan. 30 (NHL). MEDIAWEEK's John Consoli reports the launch "will be supported with promotional campaigns, sponsorship activities and merchandise sales." NHL sources indicated that the deal "has been in the making for more than a year" (, 10/7).

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