SBD/Issue 19/Facilities & Venues

Vans Beefs Up N.Y. Presence With Private Brooklyn Skateboard Park

New Brooklyn Skateboard Park Will Be
Used Primarily By Vans Endorsers

Shoemaker Vans Inc. "plans to open a private skateboard park inside a Brooklyn warehouse this month that will double as a music venue and art gallery," according to Conor Dougherty of the WALL STREET JOURNAL. The House of Vans, which opens Oct. 16 with a private launch party, is "part of a broader strategy to beef up Vans's presence in New York and the East Coast." The 24,000-square-foot warehouse "will be closed to the public, and will be used primarily by skateboarders endorsed by Vans." The space also "will be used by Vans to host events for retail shops, magazines and artists." Vans VP/Marketing Doug Palladini said the public "can't just show up" at the park. But he added that there will be "occasional chances -- a special event through a local skate shop, for instance -- for outsiders to get inside the park and roll around." He "declined to say how much the company is spending on the facility." Dougherty reports the House of Vans is "just the priciest piece of a bigger effort to expand into the eastern U.S." Also part of the push is a "new recreational vehicle, outfitted with a kitchen and several flat screens rigged up with video games, that the company will use for Vans tours up and down the East Coast." Palladini said that Vans "now has eight employees in New York City, including two new marketing people hired in the last few months" (WALL STREET JOURNAL, 10/7).

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