Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/Issue 19/Facilities & VenuesPrint All
New Brooklyn Skateboard Park Will Be
Used Primarily By Vans Endorsers
Shoemaker Vans Inc. "plans to open a private skateboard park inside a Brooklyn warehouse this month that will double as a music venue and art gallery," according to Conor Dougherty of the WALL STREET JOURNAL. The House of Vans, which opens Oct. 16 with a private launch party, is "part of a broader strategy to beef up Vans's presence in New York and the East Coast." The 24,000-square-foot warehouse "will be closed to the public, and will be used primarily by skateboarders endorsed by Vans." The space also "will be used by Vans to host events for retail shops, magazines and artists." Vans VP/Marketing Doug Palladini said the public "can't just show up" at the park. But he added that there will be "occasional chances -- a special event through a local skate shop, for instance -- for outsiders to get inside the park and roll around." He "declined to say how much the company is spending on the facility." Dougherty reports the House of Vans is "just the priciest piece of a bigger effort to expand into the eastern U.S." Also part of the push is a "new recreational vehicle, outfitted with a kitchen and several flat screens rigged up with video games, that the company will use for Vans tours up and down the East Coast." Palladini said that Vans "now has eight employees in New York City, including two new marketing people hired in the last few months" (WALL STREET JOURNAL, 10/7).
Twins Planning To Add Another Video
Board To Target Field Next Season
Twins Owner Jim Pohlad said that the team "plans to add another video board next season above the right field upper deck seats" at Target Field. The new board "will take up about one-third of the current advertising space that angles above those right field seats" (Minneapolis STAR TRIBUNE, 10/7). Meanwhile, a statue of Star Tribune columnist Sid Hartman was unveiled outside Target Center yesterday (STARTRIBUNE.com, 10/6).
TOO RICH FOR MY BLOOD: In Cleveland, Mark Gillispie reported a "parking lot company that charged pedestrians headed to Browns' tailgate parties Sunday a $5 admission fee will get a review from Cleveland city leaders." Cleveland Council member Matt Zone on Monday told Department of Parks, Recreation & Properties Dir Michael Cox that he was charged $5 by Network Parking Co. Robert Triozzi, the city's Law Dir, said that Cleveland requires that "anytime a private entity charges an admission fee in Cleveland, it must register with the city so it can collect an admission" (CLEVELAND.com, 10/5).
JUST A LITTLE BIT LONGER: In West Palm Beach, Tom D'Angelo reported the construction company building Florida Atlantic Univ.'s on-campus football stadium said that the school "will have to wait until at least Oct. 15 of next season to play its first game" in the stadium, as a "September opening is unrealistic." FAU AD Craig Angelos noted that the football team "could be forced to play home games at Lockhart Stadium or possibly Sun Life Stadium" (PALM BEACH POST, 10/6).
THAT SINKING FEELING: Charlotte Motor Speedway officials said that a "sinkhole that formed in the infield" at the track is the "result of an underground collapse." The hole is "about 35 feet deep but does not affect the racing surface." CMS VP/Communications Scott Cooper said that repairing the hole before next week's NASCAR races at the track "could be close" (CHARLOTTE OBSERVER, 10/6).
ADVENTURE ISLAND: The country of Qatar yesterday unveiled its "ultra-modern Lusail Stadium" that would host the "opening match and World Cup final in 2022 if its bid to stage the tournament wins FIFA's approval in December." The stadium, with an expected capacity of 86,000, would take "four years to build," would expected to be "completed by 2019 and would also be surrounded by water" (REUTERS, 10/6).