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SBD/Issue 19/Collegiate Sports
Pac-10 ADs Discuss Adopting More Balanced Revenue-Sharing Model
Published October 7, 2010
|Larry Scott Notes Pac-10 ADs Making "Very
Good Progess" On Revenue Sharing
Pac-10 ADs yesterday emerged from a meeting "appearing closer to a more balanced revenue sharing model," according to Bruce Pascoe of the ARIZONA DAILY STAR. Pac-10 Commissioner Larry Scott noted that the league's ADs, "whose recommendations will be forwarded to school presidents and chancellors for their vote Oct. 21, said they 'continued to make very good progress' with revenue sharing." Pascoe notes there has been "particular intrigue with revenue sharing because its current appearance-based model is much more lucrative for the traditional powers than it is for the smaller-market schools." Currently, each football team participating in televised intraconference games "receives over 30 percent of the revenue, while the other eight teams split the rest." Even USC AD Pat Haden, whose football program "benefits the most from the appearance-based formula, indicated he had some level of buy-in." Haden: "We're part of the conference, and we're going to do what's best for the conference." But "in order to keep schools such as USC happy, the Pac-10 may transition gradually to a one-twelfth revenue split and/or offer other concessions." Meanwhile, Pascoe notes the Pac-10 for its divisions is "considering a geographical split -- possibly with the California and Arizona schools together -- and 'zipper' or hybrid models that aim to keep rivals together and give everyone equal access to the Southern California schools." Scott also commented on a football championship game, saying that the league is "not evaluating potential fixed sites yet but instead is looking at home sites versus fixed sites in general" (ARIZONA DAILY STAR, 10/7).
TIMING ROUTE: The AP's John Marshall noted the Pac-10 moved the kickoff of last Saturday's Stanford-Oregon game from its original time of 8:15pm PT to 5:15pm, making the game a "prime-time showcase" on the East Coast that "served as a capper to a day filled with premier games." Scott: "A year ago when I started in this role, I was told by a lot of people that nationally people see USC and don't see the depth of the conference after that." Marshall noted the "late-night game has been an issue for the Pac-10 for years." The "benefit of playing after dark is the lack of competition for TV viewers; Saturdays are full of clutter and there aren't as many options for people to switch off to at night in the West." But the "downside is that some viewers on the East Coast might not be willing to stay up into the wee hours to watch a college football game." The Pac-10's TV deals "expire at the end of the current school year and the starting times for football games are sure to be part of the conversation." Scott: "There's a lot of factors that go into making sure we're visible nationally for our biggest games, but it's something that's a high priority, something that we're spending a lot of time on and something that will receive a very high priority as we're looking at our future broadcast agreements" (AP, 10/6).