SBD/October 27, 2010/Marketing and Sponsorship

Sun Mountain Expects Sales To Drop After Ryder Cup Disaster

Sun Mountain Still Contends That Its Gear Did Not Leak For U.S. Ryder Cup Players
Sun Mountain Sports Owner Rick Reimers expected "sales to take a hit" after U.S. Ryder Cup golfers complained about the company's rain gear, but he "hasn't seen any evidence" yet, according to Doug Ferguson of the AP. The company's rain gear reportedly did not keep the golfers dry, and some longtime Sun Mountain customers "don’t understand the complaints and continue to buy, while prospective customers have shied away because of the Ryder Cup." With most of the opening day of the Ryder Cup postponed because of rain, Sun Mountain's rain suits "turned into the big story." Reimers: "We were pretty depressed. It was hard to talk directly to anyone using the garment. We didn’t know any more than what was being reported in the press. And it turns out, that was the only thing to talk about." Ferguson noted the company "immediately tried to figure out what happened with its RainFlex gear." Reimers had an employee "put on a rain jacket and stand in the shower for two hours." Reimers: "We couldn't see that it leaked anywhere." The company also "ran tests at an independent lab that showed the suits were waterproof." Reimers said of the Ryder Cup, "We think nobody got wet with rain coming through the garment. ... When something gets soaked, it feels cold on the skin. People might interpret that as being wet." Ferguson noted Reimers has been "remarkably honest in the wake of such bad publicity." He said that he "heard from one prominent Ryder Cup player who told him he liked the rain suit and didn’t understand all the fuss." The company is "in the running to supply the U.S. Presidents Cup team with rain gear," as it did in '09, and Reimers said that the PGA Tour "already has asked for samples" (AP, 10/26).
Return to top

Related Topics:

Golf, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug