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SBD/October 27, 2010/Franchises
Nets Hope Newark Stay Boosts Finances To Pre-Recession Numbers
Published October 27, 2010
COMING ON BOARD: The Nets today announced a multi-tiered sponsorship with Aeroflot, marking the Russia-based airline's first deal with a U.S. pro sports team. The agreement includes TV-visible courtside signage during Nets home games that will air in Russia during the '10-11 season, as well as on-screen branding during YES broadcasts of Nets away games. Aeroflot also will be an associate sponsor for "An Evening of Russian Culture" during the Jazz-Nets game on Jan. 19 (THE DAILY). Yormark said of signing more sponsors, "We're targeting some of the traditional categories … that typically you see around sports: Quick-service restaurants, insurance, things of that nature, automobile. Those are categories that we're working very diligently on currently, and I do expect to have some additional announcements in the short-term" (Bloomberg TV, 10/27).