Comcast To Buy Snider's Stake In Flyers Dolphins Aiming To Host NFL Draft? Atlanta United To Be "Bold" In MLS Mark Davis Not Pleased By Adelson's Comments Pacers Plan Decade Celebrations For 50th Anniversary Franchise Notes Blue Jays Fans Invade Safeco Field Orioles Continue To Have Attendance Issues Cubs' Epstein Attempting To Break Another Curse Las Vegas NHL Team Sells 16,000 Season Tickets
SBD/October 27, 2010/Franchises
Nets Hope Newark Stay Boosts Finances To Pre-Recession Numbers
Published October 27, 2010
COMING ON BOARD: The Nets today announced a multi-tiered sponsorship with Aeroflot, marking the Russia-based airline's first deal with a U.S. pro sports team. The agreement includes TV-visible courtside signage during Nets home games that will air in Russia during the '10-11 season, as well as on-screen branding during YES broadcasts of Nets away games. Aeroflot also will be an associate sponsor for "An Evening of Russian Culture" during the Jazz-Nets game on Jan. 19 (THE DAILY). Yormark said of signing more sponsors, "We're targeting some of the traditional categories … that typically you see around sports: Quick-service restaurants, insurance, things of that nature, automobile. Those are categories that we're working very diligently on currently, and I do expect to have some additional announcements in the short-term" (Bloomberg TV, 10/27).