Red Sox' Lucchino Stepping Down Pats Fire Back At NFL With Release Of E-Mails Astros Raising Season-Ticket Prices For '16 NFL Giants Make Camp More Fan-Friendly Browns' Haslam Endorses Coach, GM Blues' Stillman Staying The Course Kauffman Addresses Ganassi Stake Blue Jays' Anthopoulos Praised For Bold Moves Stephen Ross To Be More Active With Dolphins Stephen Jones Emerging As Face Of Cowboys
SBD/October 27, 2010/Franchises
Nets Hope Newark Stay Boosts Finances To Pre-Recession Numbers
Published October 27, 2010
COMING ON BOARD: The Nets today announced a multi-tiered sponsorship with Aeroflot, marking the Russia-based airline's first deal with a U.S. pro sports team. The agreement includes TV-visible courtside signage during Nets home games that will air in Russia during the '10-11 season, as well as on-screen branding during YES broadcasts of Nets away games. Aeroflot also will be an associate sponsor for "An Evening of Russian Culture" during the Jazz-Nets game on Jan. 19 (THE DAILY). Yormark said of signing more sponsors, "We're targeting some of the traditional categories … that typically you see around sports: Quick-service restaurants, insurance, things of that nature, automobile. Those are categories that we're working very diligently on currently, and I do expect to have some additional announcements in the short-term" (Bloomberg TV, 10/27).