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Pacquiao-Margarito Fight Starting To Gain Mainstream Exposure
Published October 27, 2010
The Nov. 13 Top Rank Boxing PPV featuring Manny Pacquiao-Antonio Margarito gets a run of mainstream exposure in the coming weeks, led off by Pacquiao’s appearance on the November cover of American Way, the in-flight magazine of American Airlines. The magazine debuts on Monday, with circulation of about 315,000 across the entire fleet. That night, Pacquiao is slated to appear on ABC’s “Jimmy Kimmel Live” along with Will Ferrell. Pacquiao also will be featured on CBS’ “60 Minutes” on Nov. 7, with Bob Simon reporting a story that has been in the works since February. In addition to shooting in the Philippines, Simon and the CBS crew have shadowed Pacquiao since he arrived in L.A. Saturday night, joining him for sparring, road work and meals with his vast inner circle. Interviews with Pacquiao, promoter Bob Arum and trainer Freddie Roach are scheduled for this week. Meanwhile, Pacquiao is scheduled to appear at a campaign rally for Senate Majority Leader Harry Reid (D-Nev.) Friday night in Las Vegas. Pacquiao, who was elected to Congress in the Philippines in May, will endorse Reid, who is locked in a tight race with Tea Party-backed Republican Sharron Angle.