Top Stories
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Heat-Celts Draws 5.6 Overnight, Expected To Be TNT's Best Opener
TNT Overnight Ratings Up 75% For James' Heat Debut
The highly anticipated regular-season debut of LeBron James, Dwyane Wade and Chris Bosh playing for the Heat will likely be TNT's most-viewed season-opening game in the 27 years Turner Sports has broadcast the NBA's Opening Night. Fast-national ratings will be released later today for the Heat-Celtics game, but the broadcast earned TNT a 5.6 overnight Nielsen rating, a jump of 75% from a 3.2 overnight for the Cavaliers-Celtics opener last year. The game also drew a 17.1 local rating in Boston and a 15.5 rating in Miami-Ft. Lauderdale. The Cleveland-Akron market finished third with a 10.4 local rating. TNT also aired Rockets-Lakers as the second half of a doubleheader, and that game drew a 3.5 overnight. That is up 40% from a 2.5 overni ...
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All Eyes On Him
LeBron James' Ad Continues To Draw Attention.
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Swing And A Miss
Cablevision subs likely to miss World Series Game One.
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San Francisco Treat
Fall Classic run turns into $7-10M profit for Giants.
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And The Beat Goes On
Dan Gilbert opens up as Cavs begin post-LeBron era.
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Going With Experience
Mets reportedly set to hand front office to Sandy Alderson.
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I Wanna Be A Billionaire
Under Armour raises revenue outlook above $1B for '10.
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Drive For Show
NBC reportedly in talks with NASCAR to use name for show
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Battle For Exposure
Dana White says UFC expects to be on broadcast TV in '11.
