Warriors Break Ground On Arena LA 2024's Venue Plan Clears Hurdle Supreme Court To Hear More On N.J. Betting Fox Sports To Stream Super Bowl LI O'Reilly-Trump Interview Before Super Bowl Shock Doctor Sponsors Jr. NBA League Glen Taylor Ups Target Center Investment CFP Names Three To Selection Committee Packers-Cowboys Sets Divisional Game Record SBJ In-Depth: Sponsorship and Marketing
SBD/October 19, 2010/Media
Secondary Ticketer TiqIQ Partners With Popular SB Nation Sites
Published October 19, 2010
Startup secondary ticket outfit TiqIQ has partnered with blog network SB Nation to embed ticket purchasing functionality and ticket-related content within about a dozen of SB Nation's most popular sites. The pact, described as a test effort with options to extend into a more long-term alignment, represents a significant advancement in scale for TiqIQ's model, which blends a traditional e-commerce-based platform with an editorial-driven component in which blog postings are developed from TiqIQ's ticketing intelligence. TiqIQ is also aligned with popular Yankees blog River Ave. Blues, Phillies fan destination TheFightins.com and several other independent blog sites. "We've been looking at ticketing for a while and our options as to how best to incorporate ticketing into our sites, and TiqIQ seems to correspond really well with our model," SB Nation Chair & CEO Jim Bankoff. "What we liked about these guys is the opportunity to create some really interesting content." Financial terms were not disclosed, but generally the deal involves revenue sharing of advertising sold around the TiqIQ content as well as commissions from ticket sales generated through the listings. "We see SB Nation as having some of the premier fan communities on the web, and this represents a huge boost for us," said TiqIQ CEO Jesse Lawrence.