SBD/October 19, 2010/Media

Secondary Ticketer TiqIQ Partners With Popular SB Nation Sites

Startup secondary ticket outfit TiqIQ has partnered with blog network SB Nation to embed ticket purchasing functionality and ticket-related content within about a dozen of SB Nation's most popular sites. The pact, described as a test effort with options to extend into a more long-term alignment, represents a significant advancement in scale for TiqIQ's model, which blends a traditional e-commerce-based platform with an editorial-driven component in which blog postings are developed from TiqIQ's ticketing intelligence. TiqIQ is also aligned with popular Yankees blog River Ave. Blues, Phillies fan destination and several other independent blog sites. "We've been looking at ticketing for a while and our options as to how best to incorporate ticketing into our sites, and TiqIQ seems to correspond really well with our model," SB Nation Chair & CEO Jim Bankoff. "What we liked about these guys is the opportunity to create some really interesting content." Financial terms were not disclosed, but generally the deal involves revenue sharing of advertising sold around the TiqIQ content as well as commissions from ticket sales generated through the listings. "We see SB Nation as having some of the premier fan communities on the web, and this represents a huge boost for us," said TiqIQ CEO Jesse Lawrence.

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