SBD/October 19, 2010/Media

Fox Averages 4.7 Rating For First Two Giants-Phillies NLCS Games

Fox Up 15% From '08 NLCS Broadcasts, But Down From Yankees-Angels In '09
Fox averaged a 4.7 final rating and 7.9 million viewers for the first two games of the Giants-Phillies NLCS. The net earned a 4.3 rating and 7.1 million viewers for Saturday's Game One and a 5.3 rating and 8.8 million viewers for Game Two Sunday opposite the Colts-Redskins "SNF" game. Those ratings are down 17.3% and 8.6% from the comparable Yankees-Angels ALCS on Fox last year. However, the 4.7 average rating for the two games is up 15% over a 4.1 average through the opening two matchups of the '08 Phillies-Dodgers NLCS, which also aired on Fox (Fox). USA TODAY's Michael Hiestand writes of the rating for Game One, "It didn't help that the game faced competition from big-time college football and NASCAR in Saturday prime time" (USA TODAY, 10/19).

DEEP IN THE HEART OF TEXAS: In Dallas, Barry Horn notes TBS earned a 21.9 local rating and 568,217 HHs in Dallas-Ft. Worth for Friday's Yankees-Rangers ALCS Game One, followed by a 15.6 local rating and 404,758 HHs for Saturday's Game Two. The ratings are "hurt because the games can be seen" only on TBS. Meanwhile, KDFW-Fox drew 908,110 HHs in the Dallas-Ft. Worth market for Sunday's Cowboys-Vikings game (DALLAS MORNING NEWS, 10/19). Meanwhile, ESPN's "Outside The Lines" compared the popularity of the Cowboys and Rangers, noting the Oct. 10 Titans-Cowboys game earned a 34.09 local rating, while Game Four of the Rangers-Rays ALDS the same afternoon drew a 9.67 rating. Dallas Morning News columnist Jean-Jacques Taylor: "I don't know what the TV ratings are saying, but the people on the streets and in and around Dallas, they've definitely got Rangers fever" ("Outside The Lines," ESPN, 10/18).

LEAVING 'EM HANGING: In N.Y., Bob Raissman notes Rangers P Cliff Lee threw 109 pitches through seven innings in last night's Rangers-Yankees ALCS Game Three, but there was a "mystery" about whether Lee would pitch in the eighth inning. TBS analysts Ron Darling and John Smoltz "explained the situation" in the top of the eighth, and they "left it at that." Smoltz "had built the suspense, and produced drama, too," and it was "time for an answer." Raissman: "There was no answer. Nothing. Zilch. Smoltz left everyone hanging and so did Darling." Darling and Smoltz "have been strong throughout the playoffs, but on this one they failed." The analyst's job is to "offer definitive analysis, which often includes playing the role of manager." Meanwhile, after the Rangers scored six runs in the top of the ninth inning, "another question needed answering: Should A.J. Burnett start Game 4 or should Joe Girardi pitch CC Sabathia on three days rest?" Smoltz was "given no wiggle room." Ernie Johnson "asked him the question directly," and Smoltz "said he would pitch CC" (N.Y. DAILY NEWS, 10/19).

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