SBD/October 19, 2010/Media

ESPN Draws 7.2 Overnight For Titans' 30-3 "MNF" Rout Of Jaguars

ESPN's Overnight Rating For Titans-Jags "MNF" Game Down 25% From Last Year
ESPN earned a 7.2 overnight Nielsen rating for last night's Titans-Jaguars game from 8:30-11:30pm ET. The number is down 25% from the comparable 9.6 rating last year for the Broncos-Chargers Week Six "MNF" matchup. Last night's game earned a 12.4 rating on ESPN and a 21.3 mark on WKRN-ABC in Nashville, while the Jacksonville market drew a 17.9 rating on ESPN and a 11.9 rating on WJXT-Ind (THE DAILY). Meanwhile, DAILY VARIETY's Rick Kissell reports NBC's "SNF" has "dominated another Sunday ratings race in key demos, thumping Game 2 of baseball's National League Championship Series, which once again was not available to a good chunk of the Philadelphia market due to Cablevision's dispute with Fox." NBC's Colts-Redskins "MNF" averaged a 6.5 rating in adults 18-49 and 16.9 million total viewers, compared to a 2.3 rating and 7.4 million total viewers for Fox' Giants-Phillies NLCS Game Two (DAILY VARIETY, 10/19).

BLOCKBUSTER SEASON: MEDIAWEEK's Anthony Crupi wrote the current NFL season "has all the makings of a blockbuster." Primetime ratings are "booming," and it "can be argued that football is the only thing keeping NBC afloat." "SNF" was "averaging 21.8 million viewers through the first five weeks of the 2010-11 NFL campaign, marking the biggest turnout for nighttime football since 1996." Meanwhile, ESPN is "punishing the broadcast networks with its MNF juggernaut," as "MNF" is "averaging 15.2 million viewers, even to date versus 2009" (MEDIAWEEK.com, 10/17).

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