Iger Talks ESPN Going Straight To Consumer NFL Owners Caught Off Guard By Leiweke Hiring NFL's New Air Policy Could Work In Brady's Favor NFL Continues European Branding Efforts Tod Leiweke To Become NFL COO Steelers Likely To Submit Super Bowl Bid Bisciotti Denies Pressuring Goodell On Brady Cowherd's Tenure At ESPN Ends Early Eli, Romo Star In DirecTV Sunday Ticket Ads Seau's Family Unable To Speak At HOF Ceremony
SBD/October 19, 2010/Media
ESPN Draws 7.2 Overnight For Titans' 30-3 "MNF" Rout Of Jaguars
Published October 19, 2010
BLOCKBUSTER SEASON: MEDIAWEEK's Anthony Crupi wrote the current NFL season "has all the makings of a blockbuster." Primetime ratings are "booming," and it "can be argued that football is the only thing keeping NBC afloat." "SNF" was "averaging 21.8 million viewers through the first five weeks of the 2010-11 NFL campaign, marking the biggest turnout for nighttime football since 1996." Meanwhile, ESPN is "punishing the broadcast networks with its MNF juggernaut," as "MNF" is "averaging 15.2 million viewers, even to date versus 2009" (MEDIAWEEK.com, 10/17).