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SBD/October 19, 2010/Media
ESPN Draws 7.2 Overnight For Titans' 30-3 "MNF" Rout Of Jaguars
Published October 19, 2010
BLOCKBUSTER SEASON: MEDIAWEEK's Anthony Crupi wrote the current NFL season "has all the makings of a blockbuster." Primetime ratings are "booming," and it "can be argued that football is the only thing keeping NBC afloat." "SNF" was "averaging 21.8 million viewers through the first five weeks of the 2010-11 NFL campaign, marking the biggest turnout for nighttime football since 1996." Meanwhile, ESPN is "punishing the broadcast networks with its MNF juggernaut," as "MNF" is "averaging 15.2 million viewers, even to date versus 2009" (MEDIAWEEK.com, 10/17).