SBD/October 19, 2010/Marketing and Sponsorship

Univ. Of South Carolina Rolling Out New Under Armour Uniforms

The Univ. of South Carolina men's and women's basketball teams this season will be "donning new uniforms" from Under Armour, according to Andrew Shain of the Columbia STATE. The new uniforms will feature a letter font called "machine," and Under Armour intends to put the same lettering and numbering "on all USC athletic teams -- including new football jerseys coming out next season." Under Armour Senior On-Field Designer Adam Clement said that the new men's hoops jerseys have "thick vertical side striping inspired by the columns on USC campus buildings." He added that the women's hoops uniforms have "curved lines in the shorts inspired by the crescent moon in the state flag and the campus paths." The school's Under Armour football jerseys introduced in '07 also were "designed with crescent-moon inspired curves." Clement said that next year's football jerseys will be an "evolution of the current uniforms where the curved moons will move from the top of the shoulders to the front." The jerseys also come with small details Clement calls "reveals." The new basketball uniforms have a "small garnet patch on the front under the neck featuring the Palmetto tree from the school logo with '1801,' a reference to the year USC was founded." Inscribed inside the back neck of the uniforms are words from the school's alma mater, "Carolina, Forever To Thee." Under Armour Product Line Manager Derek Speicher said that the new hoops uniforms also are "lighter than Under Armour's previous models and stretch more for easier movement." And the jerseys are "more tighter fitting than before." The "attention-grabbing gray jerseys from last year's hoops uniform supplier Nike are not in the mix this season." But Under Armour said that it "would be happy to provide jerseys of any color any program wants" (Columbia STATE, 10/18).
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