SBD/Issue 9/Sports Industrialists
What I Like.... With Turner Sports Exec VP & COO Lenny Daniels
Published September 23, 2010
|Daniels Serves As Turner Sports Exec VP & COO|
In our continuing series, SportsBusiness Daily/SportsBusiness Journal asks top sports personalities for their thoughts, ideas, aspirations and likes. Today, Turner Sports Exec VP & COO LENNY DANIELS.
What I like in an insight: It's almost always more feasible than you think.
An influential person in my career: DAVID LEVY (of course, but true).
An out-of-the-box idea: Touch screens.
A timeless idea: Cable (pay) TV. Ted was really smart.
A business deal: March Madness on TruTV.
A sports facility: The AELTC Grounds at Wimbledon.
A sports event: Any Summer Olympics.
A strategy: Hire by judging the personality first, the expertise second.
A hire: ERNIE JOHNSON, the best person, period.
A brand: Intel. I am intrigued by brands behind the brands. Ever bought a computer chip?
A trend: Digital and linear becoming one.
An innovation: Smart phones, they run our lives.
A pro league or team business initiative: NFL flexible scheduling. It's really smart to maximize reach.
A story that bears watching: Miami Heat.
|Daniels Lists 1st And 10 Line Idea He
Wishes He Came Up With
An idea or invention I wish I had thought of: 1st and 10 line for football.
A fantasy job: Own or manage a small airport (FBO).
What I like about my job: My ability to affect change and create an environment that is challenging and fun.
Sports: During play, the story is always about performance (or luck).
Sports business: Built in, hard-core audiences.
Sports media: From the technicians, to the on-air talent, to the leagues, it's all about passion for the game first.
Sports technology: It's awesome that sports always leads in new technologies and drives the industry with innovative initiatives like HD and now 3-D.
Competing: When you win, you learn, and when you lose, you learn.
The future (or direction) of sports business: More top-tier sports programming migrating to cable.
Sports fans: Lifelong TV fans.
What I would like to change: The college football non-playoff system.
Change in what I do: Find a better balance between home and work.
See: More dedicated sports channels.
See more of in sports: More access to the competitors, teams and coaches.
See more of in sports business: More collaboration between media competitors.
See less of in sports: Carrying emotions off the field.
See less of in sports business: Selling things twice.
|Daniels Would Like To See MMA
Become More Mainstream
See different: UFC made more mainstream.
Eliminate: Illegal drug use.
What I don't like in general: Traffic in Atlanta.
Pet peeve: The one word answer "sure."
In sports: Labor issues stemming from millionaires on both sides.
In business: Dishonesty.
About sports fans: Being oblivious to what is going on around them.
What I like in people: Getting the most out of people when they don't even know it.
That would surprise those who know me: I don't watch a lot of TV.
Above all else: Boating with my family.
About myself: I believe I'm a people person first.
Heroes: My father, the cabinet maker, who leads by example.
Players: MARINO, DUPER, CLAYTON.
Teams: The Dolphins.
Memento: My first director's "track."
Time of year (because): October. My wife and I go all out for Halloween.
Music: Satellite radio, love the '80s on eight.
Book: "The Five People You Meet in Heaven," by MITCH ALBOM.
Author: DALE CARNEGIE.
Web sites: Is there anything more important than Google? OK, CNN.com.
Gadgets: Whole home audio controls.
Chores: Feeding the dogs before work.
Hobbies: Flying my own plane, boating. (I am an instrument-rated pilot who loves just flying to get a good hamburger!)
Trips: Our best trips were to Hawaii, especially Thanksgiving in Hawaii.
Movie: "Silence of the Lambs."
TV: "Boston Legal."
Concerts: BRUCE SPRINGSTEEN in Barcelona, on the Fourth of July, in a bullring.
Food: My wife's homemade spaghetti sauce.
Drink: Captain and Coke with a lime.
Scent: Fresh cut grass.
Vacation spots: Any beach.
Cars: 1987 refurbished Pontiac Fiero.
Singer: Always been a huge Boston fan.
Quote: "Success is getting what you want. Happiness is wanting what you get." -- Dale Carnegie