SBD/Issue 9/Classified Advertisements

SBJ In-Depth: Outdoor Networks

We have set our sights on outdoor networks and will explore how programmers are positioning themselves with outdoor enthusiasts and where they are focusing their attention to generate reve­nue. What does the announcement that ESPN will end most of its outdoor programming mean to the outdoor industry overall and does it create oppor­tunities for other participants to become larger players? How are networks working to appeal to advertisers and sponsors, and how are sports properties working with them to attract more viewers? What are the costs? How does online, broadband and in-demand programming come into play? Those are just some of the issues we’ll explore as we head to the great outdoors. Publishing Date: October 18 Ad Close: October 4 Materials Close: October 6.

For more information, contact Julie Tuttle, National Director of Advertising at 212 500 0711 or

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