SBD/Issue 248/NFL Season Preview

XV Enterprises To Represent Select Athletes In Addition To Tebow

XV Enterprises Promises More
Personal Interaction Than Larger Agencies

XV Enterprises, the company formed by Broncos QB Tim Tebow's brother Robby and longtime friend Angel Gonzalez, Wednesday announced that it "will take on other athletes besides Tebow," according to Darren Rovell of CNBC.com. Tebow, "at least as of now, is the most marketable player" from the '10 NFL Draft, but he is "reaffirming that his marketing interests won't be controlled by a big agency." Robby Tebow: "We interviewed the top 15 marketing agencies in the world and went through their dog and pony show. They were big and smooth and wore three-piece suits and some of them are very good at what they do. But one thing we realized is that they were talking about the things for Timmy that we were already thinking about. And when it came to negotiating we could do the job as good as they could and we weren't necessarily worrying about that 20 percent cut." Rovell noted XV Enterprises promises "more personal interaction than the larger conglomerates." When asked how many clients he hopes to land, Gonzalez said that the agency "will start slow." Gonzalez: "We want to be the American Express Black Card of the sports marketing industry. We want to be able to hand pick that one guy that has that 'it' factor that Timmy has. And he has to be a guy that is the same character that Timmy is on and off the field." Meanwhile, XV Enterprises Wednesday launched Tebow's official website, TimTebow.com, along with social media profiles on both Facebook and Twitter. The site "previews a documentary that has been in the works since the end of Tebow's collegiate career and follows him through the transition to the next level" (CNBC.com, 9/8).

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