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SBD/Issue 248/NFL Season Preview
NFL Marketplace Roundup: Teammates Tease Lewis Over Old Spice Ad
Published September 10, 2010
In Baltimore, Jamison Hensley noted Ravens LB Ray Lewis is receiving "ribbing from his teammates" in the wake of his new Old Spice commercial. When Lewis yesterday "went to his locker, there were suds all in front of it. Every time the coaches call up a huddle, everybody is screaming like birds." DE Jarret Johnson asked Lewis in the locker room "if he could get some free Old Spice." Lewis: "It's a lot of torture going on right now" (BALTIMORESUN.com, 9/9). ESPN's Tony Kornheiser and Michael Wilbon graded the commercial on "PTI" Thursday, with Kornheiser saying, "I don't really understand it." Kornheiser: "Ray Lewis appears to be wearing suds, then he puts a saddle on a raven, then he blows up a planet. I don't know why I would buy deodorant based on this particular commercial. It doesn't make any sense to me, but I sort of like Ray Lewis so I'll give this a B- and think that the kids will get it even though I don't." Wilbon said, "Old Spice and Right Guard have made it sort of their mission to make commercials that are so bad, they're sort of endearing." Wilbon: "For just content and form of the commercial, I'm going to grade this as if I'm Don Draper: It's a D. Throw it out" ("PTI," ESPN, 9/9).
New Cowboys Game
GOING FOR TWO: In Dallas, Jeff Mosier reports the Texas Lottery Commission has made $10 scratch-off lottery tickets "available in time for the Cowboys' 50th anniversary season and the months leading up to" Super Bowl XLV at Cowboys Stadium. The top cash prizes for the scratch-off ticket increased from $100,000 for last year's $5 ticket to $250,000 this year, and second-chance prizes, "include a weekend trip to a Cowboys draft day 'party trip,' season tickets and team jerseys." Texas Lottery Commission spokesperson Bobby Heith said that players were "obviously hoping for the top cash prizes, but he was surprised by their enthusiasm for the second-chance prizes." Mosier notes a Texans scratch-off ticket also "returns for a second year and remains $5" (DALLAS MORNING NEWS, 9/10).
DRESSED FOR SUCCESS: CNBC's Brian Shactman reported the NFL's women's only apparel store in New Orleans has "been a legitimate success," and the league has "already met the sales goals, and they're open until September 18th." Shactman: "Now the league thinks it truly has this thing figured out." NFL VP/Consumer Products & Apparel Tracey Bleczinski said, "We really started going after the women's business about 10 years ago. ... We've really evolved since then and all of our product now is cut for women, is designed for women" ("Power Lunch," CNBC, 9/9).
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TEAMING WITH THE CHAMPS: The Saints and Copeland's family of restaurants Thursday announced a five-year partnership. As part of the deal, all four of the Superdome's club lounges, including the company's "Club Copeland's," will serve food from Copeland's restaurants. The Saints also have agreed to support Copeland's commitment to cancer research through an annual donation to the Al Copeland Foundation, and Copeland's will provide young Saints fans the opportunity to serve as the Copeland's Junior Tee Retriever at each home game (Saints).
ROUNDUP: NFL Network is debuting new spots for its "NFL GameDay" programming entitled "NFL GameDay Nation." The spots are via ad agency Mering Carson and were produced by Hydraulx (NFL)....Grocery store chain Winn-Dixie Thursday announced that it is the "exclusive vendor of bottled water" for Jaguars games at EverBank Field this season (FLORIDA TIMES-UNION, 9/10).