SBD/Issue 245/Sports Media

Final Nielsen Ratings From Recent Sports Telecasts

The charts below list final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings (THE DAILY).

TELECAST
DATE
NET
TIME
RAT.
VIEWERS
(000)
NFL Preseason: Steelers-Broncos
8/29
Fox
8:08-11:10pm
6.1
10,127
NFL Preseason: Cowboys-Texans
8/28
CBS
8:00-11:00pm
3.9
6,441
NFL Preseason: Chargers-Saints
8/27
CBS
8:00-11:30pm
3.7
5,938
LLWS Championship: Japan-Waipahu (HI)
8/29
ABC
3:00-5:43pm
2.0
3,042
PGA Tour: The Barclays: Final Round
8/29
CBS
2:00-6:15pm
2.1
2,929
LLWS: U.S. Championship:
Waipahu (HI)-Pearland (TX)
8/28
ABC
3:56-7:00pm
1.8
2,737
PGA Tour: The Barclays: Third Round
8/28
CBS
3:26-6:00pm
1.7
2,373
LLWS: Int'l Championship: Japan-Taiwan
8/28
ABC
1:00-3:56pm
1.4
2,062
MLB: (regional)
8/28
Fox
4:00-7:15pm
1.2
1,683
Olympus U.S. Open Series: Pilot Pen Tennis
Women's Final: Wozniacki d. Petrova
8/28
CBS
1:00-3:26pm
0.7
948
Diamond League Track & Field (taped)
8/29
NBC
3:00-4:00pm
0.7
939
Tennis: Arthur Ashe Kids' Day
8/29
CBS
12:00-1:30pm
0.6
807
"Training Days: Rolling with the
Alabama Crimson Tide" (taped)
8/29
ABC
2:00-3:00pm
0.6
n/a
Tennis: U.S. Open Preview
8/29
CBS
1:30-2:00pm
0.6
n/a
"E:60"
8/29
ABC
1:30-2:00pm
0.5
n/a
Golf: U.S. Amateur Championship:
Final Round
8/29
NBC
4:00-6:06pm
0.5
699
Maloof Money Cup: Orange County (taped)
8/29
Fox
3:00-4:00pm
0.4
576
Golf: U.S. Amateur Championship:
Third Round
8/28
NBC
4:00-6:00pm
0.3
438
TELECAST
DATE
NET
TIME
RAT.
VIEWERS
(000)
NFL Preseason: Colts-Packers
8/26
ESPN
8:00-11:17pm
3.6
5,729
NFL Preseason: Cardinals-Titans
8/23
ESPN
8:00-11:10pm
3.4
5,060
NASCAR Nationwide Series:
Napa Auto Parts 200
8/29
ESPN2
2:30-6:33pm
1.5
2,328
MLB: Red Sox-Rays
8/29
ESPN
8:00-11:07pm
1.3
2,001
LLWS: Pearland (TX)-Auburn (WA)
8/25
ESPN
8:07-10:18pm
1.2
1,851
LLWS: Auburn (WA)-Fairfield (CT)
8/24
ESPN2
8:21-10:10pm
0.9
1,460
LLWS: Taiwan-Panama
8/25
ESPN
6:16-8:07pm
0.9
1,310
LLWS: Waipahu (HI)-Columbus (GA)
8/26
ESPN2
7:00-9:16pm
0.8
1,270
LLWS: Pearland (TX)-Auburn (WA)
8/26
ESPN
4:00-6:27pm
0.9
1,264
LLWS: Hamilton (OH)-Columbus (GA)
8/24
ESPN
4:00-5:57pm
0.8
1,252

HARD KNOCK LIFE: HBO averaged 947,000 viewers for the fourth episode of "Hard Knocks" on Wednesday night, marking the show's best audience this season to date. The episode, which featured the Jets' finances and the release of WR Laveranues Coles, is up 94% from the premiere of last year's fourth episode featuring the Bengals. Including replays and encores, "Hard Knocks" this season is averaging 4.1 million viewers per week (Austin Karp, THE DAILY).

LIVIN' ON THE AIR IN CINCINNATI: Tuesday night's Brewers-Reds telecast on FS Ohio, which featured the debut of Reds P Aroldis Chapman, earned a 12.6 local rating in Cincinnati, marking a record for a Reds game on the network (THE DAILY).

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