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SBD/Issue 245/Sports Media
Final Nielsen Ratings From Recent Sports Telecasts
Published September 3, 2010
The charts below list final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings (THE DAILY).
|
TELECAST
|
DATE
|
NET
|
TIME
|
RAT.
|
VIEWERS
(000) |
|---|---|---|---|---|---|
|
NFL Preseason: Steelers-Broncos
|
8/29
|
Fox
|
8:08-11:10pm
|
6.1
|
10,127
|
|
NFL Preseason: Cowboys-Texans
|
8/28
|
CBS
|
8:00-11:00pm
|
3.9
|
6,441
|
|
NFL Preseason: Chargers-Saints
|
8/27
|
CBS
|
8:00-11:30pm
|
3.7
|
5,938
|
|
LLWS Championship: Japan-Waipahu (HI)
|
8/29
|
ABC
|
3:00-5:43pm
|
2.0
|
3,042
|
|
PGA Tour: The Barclays: Final Round
|
8/29
|
CBS
|
2:00-6:15pm
|
2.1
|
2,929
|
|
LLWS: U.S. Championship:
Waipahu (HI)-Pearland (TX) |
8/28
|
ABC
|
3:56-7:00pm
|
1.8
|
2,737
|
|
PGA Tour: The Barclays: Third Round
|
8/28
|
CBS
|
3:26-6:00pm
|
1.7
|
2,373
|
|
LLWS: Int'l Championship: Japan-Taiwan
|
8/28
|
ABC
|
1:00-3:56pm
|
1.4
|
2,062
|
|
MLB: (regional)
|
8/28
|
Fox
|
4:00-7:15pm
|
1.2
|
1,683
|
|
Olympus U.S. Open Series: Pilot Pen Tennis
Women's Final: Wozniacki d. Petrova |
8/28
|
CBS
|
1:00-3:26pm
|
0.7
|
948
|
|
Diamond League Track & Field (taped)
|
8/29
|
NBC
|
3:00-4:00pm
|
0.7
|
939
|
|
Tennis: Arthur Ashe Kids' Day
|
8/29
|
CBS
|
12:00-1:30pm
|
0.6
|
807
|
|
"Training Days: Rolling with the
Alabama Crimson Tide" (taped) |
8/29
|
ABC
|
2:00-3:00pm
|
0.6
|
n/a
|
|
Tennis: U.S. Open Preview
|
8/29
|
CBS
|
1:30-2:00pm
|
0.6
|
n/a
|
|
"E:60"
|
8/29
|
ABC
|
1:30-2:00pm
|
0.5
|
n/a
|
|
Golf: U.S. Amateur Championship:
Final Round |
8/29
|
NBC
|
4:00-6:06pm
|
0.5
|
699
|
|
Maloof Money Cup: Orange County (taped)
|
8/29
|
Fox
|
3:00-4:00pm
|
0.4
|
576
|
|
Golf: U.S. Amateur Championship:
Third Round |
8/28
|
NBC
|
4:00-6:00pm
|
0.3
|
438
|
|
TELECAST
|
DATE
|
NET
|
TIME
|
RAT.
|
VIEWERS
(000) |
|
NFL Preseason: Colts-Packers
|
8/26
|
ESPN
|
8:00-11:17pm
|
3.6
|
5,729
|
| NFL Preseason: Cardinals-Titans |
8/23
|
ESPN
|
8:00-11:10pm
|
3.4
|
5,060
|
| NASCAR Nationwide Series: Napa Auto Parts 200 |
8/29
|
ESPN2
|
2:30-6:33pm
|
1.5
|
2,328
|
| MLB: Red Sox-Rays |
8/29
|
ESPN
|
8:00-11:07pm
|
1.3
|
2,001
|
| LLWS: Pearland (TX)-Auburn (WA) |
8/25
|
ESPN
|
8:07-10:18pm
|
1.2
|
1,851
|
| LLWS: Auburn (WA)-Fairfield (CT) |
8/24
|
ESPN2
|
8:21-10:10pm
|
0.9
|
1,460
|
| LLWS: Taiwan-Panama |
8/25
|
ESPN
|
6:16-8:07pm
|
0.9
|
1,310
|
| LLWS: Waipahu (HI)-Columbus (GA) |
8/26
|
ESPN2
|
7:00-9:16pm
|
0.8
|
1,270
|
| LLWS: Pearland (TX)-Auburn (WA) |
8/26
|
ESPN
|
4:00-6:27pm
|
0.9
|
1,264
|
| LLWS: Hamilton (OH)-Columbus (GA) |
8/24
|
ESPN
|
4:00-5:57pm
|
0.8
|
1,252
|
HARD KNOCK LIFE: HBO averaged 947,000 viewers for the fourth episode of "Hard Knocks" on Wednesday night, marking the show's best audience this season to date. The episode, which featured the Jets' finances and the release of WR Laveranues Coles, is up 94% from the premiere of last year's fourth episode featuring the Bengals. Including replays and encores, "Hard Knocks" this season is averaging 4.1 million viewers per week (Austin Karp, THE DAILY).
LIVIN' ON THE AIR IN CINCINNATI: Tuesday night's Brewers-Reds telecast on FS Ohio, which featured the debut of Reds P Aroldis Chapman, earned a 12.6 local rating in Cincinnati, marking a record for a Reds game on the network (THE DAILY).
