EA Used Tebow Name In NCAA Game No Heisman Campaign For Bridgewater Brian Urlacher's Marketability Stays Strong Which Is It: French Open Or Roland Garros? Sorenstam Transition To Brand Ambassador TaylorMade-Adidas Condemns Garcia Remark Westwood Calls For More European Events LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman
Upcoming Conferences and Events
SBD/Issue 245/Sponsorships, Advertising & Marketing
Nationwide To End Golf Tour Deal, Title Sponsor Memorial
Published September 3, 2010
By Michael Smith, Staff Writer, SportsBusiness Journal
Nationwide Insurance announced Friday that it will be the presenting sponsor of Jack Nicklaus' Memorial Tournament beginning next year, but the insurance carrier will no longer be the title sponsor of the PGA Tour's developmental tour after its contract runs out in '12. Nationwide will work with the Tour to find a replacement, meaning the contract between the Tour and Nationwide could end before '12 if there's a new title partner on board. Nationwide's sponsorship of the Memorial will run for six years and make the Columbus, Ohio, insurance carrier the first local company to sponsor the Dublin, Ohio-based Memorial in the tournament's 35-year history.
