SBD/Issue 244/Sports Media

Media Notes

Fox Sports Interactive Media yesterday announced that it has inked sportswriter Jason Whitlock to an exclusive multiyear contract extension in which it will expand Whitlock's presence on FoxSports.com and its related platforms. Whitlock, who recently left the K.C. Star, had been a weekly contributor to FoxSports.com but now writes two columns a week for the site. Plans are in the works for him to be featured in the site's "Lunch With Benefits" programming block (Fox Sports Interactive Media).

A SIGHT FOR SORE EYES: In Toronto, Ryan Wolstat reports TSN and TSN2 will carry 47 regular-season Raptors games in '10-11, "with the remaining 35 going to Sportsnet or Sportsnet One." The CBC is "out of the picture this year, having lost interest in hoops." SportsNet One's schedule of games "does not commence until Dec. 28, so there is a chance it will be available everywhere before any games are missed, but judging by last year’s glacial negotiating pace, that is no certainty." The team's radio broadcasts again will be on The Fan 590-AM (TORONTO SUN, 9/2).

SOMETHING TO TALK ABOUT: PRO FOOTBALL TALK’s Mike Florio will appear on NBC’s halftime coverage of all eight of the net's Univ. of Notre Dame football telecasts. He also will appear on the net’s “Sunday Night Football” postgame show beginning with the Sept. 12 Cowboys-Redskins game. Florio and NBC’s Rodney Harrison will be “taping a web-only feature during the ‘Sunday Night Football’ game,” and Florio also will participate in the “SNF Extra” live chat (PROFOOTBALLTALK.com, 9/1).

First Segment Of "Off The Field" On CSN
New England Will Feature Pats' Moss

RIVALRY BREWING IN BEANTOWN: In Boston, Jessica Heslam reports Comcast SportsNet New England and New England Cable News, both Comcast-owned stations, will premiere a new season of the lifestyle show, "styleboston," on Sept. 11. CSN New England's edition will feature a segment, "Off the Field," featuring "athletes, coaches and others when they’re not in the game." The first "Off the Field" segment features Patriots WR Randy Moss and host Linda Holliday, the girlfriend of Patriots coach Bill Belichick. Heslam notes the new programming "comes as rival" NESN debuts its new "Made in New England" lifestyle programming (BOSTON HERALD, 9/2).

ROOT FOR THE HOME TEAM: In Boston, Dan Shaughnessy writes the city's WBZ-CBS has "officially sold its news soul" to the Patriots and "morphed into a 24/7 Patriot infomercial for Bob Kraft enterprises." Kraft for last week's preseason game against the Rams "insisted that the 'talent' wear red shirts with Patriot logos." This was done in the "interest of promoting the Patriot 'brand.'" Shaughnessy: "It’s one thing to insist that broadcasters spread the gospel of the team, but when you make them wear team garb, you’re telling the world that the station is in the bag" (BOSTON GLOBE, 9/2).

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