SBD/Issue 244/Sports Media

"Hard Knocks" Focuses On Jets' Economics, Revis' Possible Return

Coles (r) Told He Was Being Cut In Order To
Free Up Money In Case Darrelle Revis Returns

The Jets revealed "their economics" on last night's episode of HBO's Hard Knocks," according to Jenny Vrentas of the Newark STAR-LEDGER. The Jets made their "first round of cuts, and put expensive veteran reserves on the chopping block" (Newark STAR-LEDGER, 9/2). Jets coach Rex Ryan during last night's episode, the fourth of the season, said that "part of the reason why” the team released WR Laveranues Coles was because it "needed available money for a possible” return of CB Darrelle Revis, who is holding out for a new contract. Ryan said to Coles, “We do some things financially with our team. One of them is the Revis deal. We have to have money in place in case he shows up without a new contract” (NYDAILYNEWS.com, 9/1). Last night's episode again featured Jets brass discussing the Revis situation, including rumors that the sides were close to a new deal. Jets GM Mike Tannenbaum said, "It's the most bizarre thing. This guy, Tim Cowlishaw from ESPN, wrote it. Let's put it this way: I hope he's right. I'd just like to know what the deal looks like." He added, "We'll be, apparently, the last to know" ("Hard Knocks," HBO, 9/1). On Long Island, Marcus Henry notes the Revis holdout "took six minutes of the show as Jets executives talked extensively about” Cowlishaw’s claim last week that “a deal was imminent.” Tannenbaum: “If (Cowlishaw) is right, we’ll be the last to know.” Meanwhile, Henry notes “the profanity was held to a minimum early on" last night, but things “picked up midway though the show.” The “F” word was used “a total of 20 times, not including the times it was uttered by players on the field of play” (NEWSDAY, 9/2). ESPN.com’s Tim Graham wrote Ryan is “the face of the New York Jets and the star” of “Hard Knocks.” The coach during last night's episode "scolds his team for a growing lack of professionalism and a dearth of demonstrable leadership" (ESPN.com, 9/1).

KNOCKIN' ON HEAVEN'S DOOR: MEDIAPOST's David Goetzl reported this season of "Hard Knocks" prior to last night's episode had "averaged 43% more viewers than a year ago," when the HBO series featured the Bengals. HBO averaged 845,000 viewers through three shows, compared to 592,000 in '09. "Hard Knocks" is averaging 663,000 viewers in the 18-49 demo, 47% better than last summer. Goetzl notes the "increased interest this year could be attributed to as many factors as the number of f-bombs Coach Ryan dropped in the premiere (at least 8)." The focus on a team in the "large New York market is a plus" as well (MEDIAPOST.com, 9/1).

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