AmEx Using Holograms In U.S. Open Activation Panini Launches NFL Effort Around Rookies Chunky Soup Debuts New NFL Campaign Tom Brady Launches Line Of Healthy Snacks Bubba Wallace Lands New Sponsor Lochte Loses Four Sponsors In One Day NBC Wants Premium On "TNF" Ads Sponsor Loss Impacting HScott Motorsports' Future UA Unveils Latest "It Comes From Below" Video Marketplace Roundup
SBD/Issue 244/Sponsorships, Advertising & Marketing
Reebok Opts Not To Pursue Brandon Spikes Deal As Sex Tape Emerges
Published September 2, 2010
|Potential Reebok Deal Called For Spikes
To Earn $60,000 Plus Incentives
Reebok has "decided against finalizing the endorsement deal" it had proposed for Brandon Spikes given the "sexually-explicit video" of the Patriots rookie LB that has emerged on the Internet, according to Karen Guregian of the BOSTON HERALD. Agent Terry Watson confirmed that Reebok "had turned away from his client." The proposed Reebok-Spikes deal reportedly was worth $60,000 "with on-field achievement incentives that had the potential to increase its value" (BOSTONHERALD.com, 9/1). Watson emphasized that a "contract between his client and Reebok was never signed." A video of Spikes and a "young woman engaged in sexual activity has been making the rounds on the Internet this week." The NFL is "looking into the matter under its personal conduct policy, though it seems unlikely Spikes would face disciplinary action" (BOSTON GLOBE, 9/2).