SBD/Issue 244/Sponsorships, Advertising & Marketing

Reebok Opts Not To Pursue Brandon Spikes Deal As Sex Tape Emerges

Potential Reebok Deal Called For Spikes
To Earn $60,000 Plus Incentives

Reebok has "decided against finalizing the endorsement deal" it had proposed for Brandon Spikes given the "sexually-explicit video" of the Patriots rookie LB that has emerged on the Internet, according to Karen Guregian of the BOSTON HERALD. Agent Terry Watson confirmed that Reebok "had turned away from his client." The proposed Reebok-Spikes deal reportedly was worth $60,000 "with on-field achievement incentives that had the potential to increase its value" (, 9/1). Watson emphasized that a "contract between his client and Reebok was never signed." A video of Spikes and a "young woman engaged in sexual activity has been making the rounds on the Internet this week." The NFL is "looking into the matter under its personal conduct policy, though it seems unlikely Spikes would face disciplinary action" (BOSTON GLOBE, 9/2).

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