Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/Issue 244/Sponsorships, Advertising & Marketing
Reebok Opts Not To Pursue Brandon Spikes Deal As Sex Tape Emerges
Published September 2, 2010
|Potential Reebok Deal Called For Spikes
To Earn $60,000 Plus Incentives
Reebok has "decided against finalizing the endorsement deal" it had proposed for Brandon Spikes given the "sexually-explicit video" of the Patriots rookie LB that has emerged on the Internet, according to Karen Guregian of the BOSTON HERALD. Agent Terry Watson confirmed that Reebok "had turned away from his client." The proposed Reebok-Spikes deal reportedly was worth $60,000 "with on-field achievement incentives that had the potential to increase its value" (BOSTONHERALD.com, 9/1). Watson emphasized that a "contract between his client and Reebok was never signed." A video of Spikes and a "young woman engaged in sexual activity has been making the rounds on the Internet this week." The NFL is "looking into the matter under its personal conduct policy, though it seems unlikely Spikes would face disciplinary action" (BOSTON GLOBE, 9/2).