SBD/Issue 244/Franchises

Grizzlies Unveil Billboards As Part Of Aggressive New Campaign

The Grizzlies yesterday launched a “full-court billboard campaign” as the team “attempts to generate more enthusiasm for the upcoming season,” according to Ronald Tillery of the Memphis COMMERCIAL APPEAL. The team unveiled "more than 80 billboards" in several states, including Tennessee, Mississippi and Arkansas, featuring "action shots of players instead of the customary stoic poses." More than 40 of the billboards will carry “We believe …” mottos, including “We believe in the name on the front of the jersey” and “We believe underdogs bite harder.” Grizzlies Senior Dir of Marketing Communications John Pugliese said, “We started out with an aggressive television campaign that is fun. ... Our ad campaign will start to shift to a focus on our players and coaches. We know we’ll have something special on the court this season.” The campaign was created by Red Deluxe, Memphis. Meanwhile, Grizzlies officials also reported that “season ticket renewals and new sales are on pace for a” 20-25% increase from last year’s totals. Pugliese declined to discuss specific numbers but said that “group sales are exceeding last year’s numbers as well” (Memphis COMMERCIAL APPEAL, 9/2).

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