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SBD/Issue 244/Facilities & Venues
EverBank To Have Extensive Presence At Jaguars' Stadium
Published September 2, 2010
|EverBank CEO "Very Bullish" On Jacksonville
Being Able To Support Jaguars
EverBank Field "will have 400 signs with the Jacksonville bank's logo on it, reminding fans at almost every turn about the company's five-year, $16.6 million deal to put its name on the city-owned stadium," according to David Bauerlein of the FLORIDA TIMES-UNION. EverBank and the Jaguars are "sharing the cost of the signs," and the Jaguars said that "most of them will be in place for the Sept. 12 home opener." The Jaguars yesterday "unveiled the design of the signs," which will have "brightly colored panels depicting football and Jacksonville landmarks." Jaguars Owner Wayne Weaver said that EverBank "will brand the stadium much more intensely" than former naming-rights holder Alltel did. Bauerlein notes there will be "large EverBank signs on elevated towers, above ticket windows, and at Touchdown Club entrances," while smaller signs "will hang from light posts and flagpoles" (FLORIDA TIMES-UNION, 9/2).
MUTUALLY BENEFICIAL: EverBank Chair & CEO Robert Clements said that the naming-rights agreement will "help put the company on the map" and help the Jaguars "remain in the city." Clements: "We're very bullish on the city of Jacksonville's ability to support an NFL franchise. The economy has gone through a rough patch but it's always been a strong football town with strong college programs in the area." Jaguars Senior VP/Communications & Media Dan Edwards said the partnership "elevates the profile of the stadium, the market and the team" (BLOOMBERG NEWS, 9/1).