SBD/Issue 244/Facilities & Venues

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  • EverBank To Have Extensive Presence At Jaguars' Stadium

    EverBank CEO "Very Bullish" On Jacksonville
    Being Able To Support Jaguars

    EverBank Field "will have 400 signs with the Jacksonville bank's logo on it, reminding fans at almost every turn about the company's five-year, $16.6 million deal to put its name on the city-owned stadium," according to David Bauerlein of the FLORIDA TIMES-UNION. EverBank and the Jaguars are "sharing the cost of the signs," and the Jaguars said that "most of them will be in place for the Sept. 12 home opener." The Jaguars yesterday "unveiled the design of the signs," which will have "brightly colored panels depicting football and Jacksonville landmarks." Jaguars Owner Wayne Weaver said that EverBank "will brand the stadium much more intensely" than former naming-rights holder Alltel did. Bauerlein notes there will be "large EverBank signs on elevated towers, above ticket windows, and at Touchdown Club entrances," while smaller signs "will hang from light posts and flagpoles" (FLORIDA TIMES-UNION, 9/2).

    MUTUALLY BENEFICIAL: EverBank Chair & CEO Robert Clements said that the naming-rights agreement will "help put the company on the map" and help the Jaguars "remain in the city." Clements: "We're very bullish on the city of Jacksonville's ability to support an NFL franchise. The economy has gone through a rough patch but it's always been a strong football town with strong college programs in the area." Jaguars Senior VP/Communications & Media Dan Edwards said the partnership "elevates the profile of the stadium, the market and the team" (BLOOMBERG NEWS, 9/1).

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  • Facility Notes

    First Phase Of Rose Bowl Renovation Would
    Include Bigger Press Box, New Scoreboard

    In California, Brenda Gazzar reports the Pasadena Design Commission this week "approved a concept design for the first phase" of a $171M renovation of the Rose Bowl, with "an eye toward preserving the best of the historic stadium's past." The commission approved the "location and shape of the stadium's press box; a design for signs and a new score board; a landscaping scheme; tunnel expansion plans; and a design for remodeled bathrooms." At least "four of the stadium's tunnels will be widened for easier access on the south end," while the new press box "will be about four times the square footage of the existing one" (PASADENA STAR NEWS, 9/2).

    TRICK-OR-RETREAT: In Louisville, Jennie Rees reported Churchill Downs has "canceled plans for a night-racing card on Halloween, which falls on the traditional Sunday opening day of its fall meet." The track now will have "only one night card at the 21-day meet." The change "does not impact the plans of the Breeders’ Cup to finish under the lights on Nov. 5 and 6." Rees noted CDI officials had been "excited about experimenting with a Halloween night card." Track President Kevin Flanery in a statement said, "It remains an idea that we will study closely down the road" (, 9/1).

    MILLER LIGHT: The Miller Park stadium district received a total of $1.86M in "sales-tax collections in August, 4.8% below what was collected last August." District Exec Dir Mike Duckett said that the August distribution "was more than $357,000 short of forecast." Year to date, sales-tax collections are "now more than $810,000 behind the district's forecast for the year." The district still is "committed to ending the tax when all financial obligations to pay for the stadium are met, but it is not known when that will be." The most recent estimates suggest "somewhere between 2016 and 2018" (, 9/1).

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