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SBD/08 Issue/Sports Media
New U.K. Digital Service Omnisport Combines Video, Editorial
Published September 8, 2010
U.K.-based digital sports outfit Perform has launched a new sports news service called Omnisport that will blend original and syndicated multiplatform video content along with editorial, data and images. The combined Omnisport product will be easily ported to linear TV, online and mobile platforms, and will focus primarily on five globally oriented sports: soccer, tennis, basketball, motorsports and golf. A beta test of Omnisport was conducted during this past summer's FIFA World Cup, with more than 50 various broadcasters, ISPs and mobile networks participating, including the BBC, CBS Sports, Univision and T-Mobile. Perform is not targeting American sports properties from which to develop content, but part of its business plan for Omnisport is for it to bring global sports content to the North American market. "We're looking to have as much breadth as possible, bringing together the video, imagery and data all together in one place, and in a way where that video is cleared for every platform," said Oliver Skipper, Perform joint-CEO. "Everybody is going multiplatform, and Omnisport is very much a response to the market where broadcasters are telling us they need a much more flexible, combined solution."
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