SBD/Issue 243/Sports Industrialists

USOC Restructures Staff; Bellingham To Oversee Sports Performance

The USOC today announced a restructuring of its staff that will see COO Norm Bellingham take over management responsibility for the sports performance division. The sports performance division will be led by Alan Ashley, the former head of the U.S. Ski & Snowboard Association's sports division who joined the USOC in '06. As Chief of Sport Performance, Ashley will oversee the allocation of financial and value-in-kind support to NGBs and athletes. Mike English, who took over as the interim Chief of Sport Performance in '09, will transition into a new role overseeing the sports operation division, which manages Olympic training centers nationwide. In addition to overseeing sports performance, Bellingham will continue to oversee HR and strategic planning at the USOC. On the business side of the organization, the marketing department will be restructured into five divisions that report to CMO Lisa Baird. Marketing services will be led by John Pierce, partnership marketing by Susan Goldsmith and Mitch Poll, business development by Jordan Schlachter and licensing by Peter Zeytoonjian. Longtime marketing executive Chester Wheeler will take over responsibility for NGB marketing and business development, a duty that previously was managed by the sport division. The USOC also plans to hire a director of NGB organizational development, who will report directly to CEO Scott Blackmun.

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