SBD/Issue 243/Sports Industrialists

Names In The News

Strahan, Bradshaw Among Fox NFL Personalities
Filming PSAs For St. Jude's Children's Hospital

The Cowboys have established a $1M marketing partnership with Susan G. Komen for the Cure to help fight against breast cancer. They have started the "I Promise" campaign in which they call upon fans to "make personal promises designed to raise awareness for the fight about breast cancer." The Cowboys will introduce radio and TV PSAs, among other initiatives (, 8/31)....Fox Sports has teamed up with St. Jude's Children's Research Hospital to help children who are stricken with cancer and other life-threatening diseases. Several Fox NFL personalities, including TROY AIKMAN, TERRY BRADSHAW, JOE BUCK, JAY GLAZER and MICHAEL STRAHAN, filmed a series of PSAs that will air throughout the entire NFL season (Fox Sports).

CHARITY STRIPE: LOCOG CEO PAUL DEIGHTON has been awarded a bonus of about US$464,000 and he is "donating the full sum to charity" (, 8/31)....Magic C DWIGHT HOWARD on Sept. 15 will co-host "Concert for a Cause ... Remembering Haiti" at the House of Blues in Orlando. Howard also plans to visit Haiti later this month (, 8/31)....Sportsman Channel and Dish Network are collaborating on the "Sportsman Fund" to "bring continuing awareness and monies to the restoration efforts in the Gulf region following the oil spill" (, 8/31).

MY WORLD: Last night's edition of ABC's "SHAQ VS." featured Celtics C SHAQUILLE O’NEAL competing against singer Justin Bieber and ABC's Jimmy Kimmel. Bieber defeated O'Neal in a team pickup basketball game and won the right to take O'Neal's private jet anywhere he wanted. Kimmel also won, besting O’Neal in a competition to write and perform the best monologue ("Shaq Vs.," ABC, 8/31).

NAMES: On Long Island, Josh Stewart profiles NFL Senior VP/PR GREG AIELLO, whose Twitter account has become "much more commonplace" as a news source than an actual league press release. Aiello said, "It's like a wire service now, so if I want to get something out today, the quickest way would be Twitter. As opposed to the old days where you'd send it to AP, and then when the AP got it on the wire, everybody had it" (, 8/27)....Cubs Chair TOM RICKETTS' Incapital LLC has quadrupled its investment sales since '07 "to an estimated $60 billion this year" (, 8/30)....Tennis player ANDY RODDICK has bet JUSTIN GIMELSTOB that the Tennis Channel analyst "will not be able to complete the New York City Marathon in November." At the time of the bet, Gimelstob had "never run farther than three miles." The loser of the bet "will write a check to the winner's charity" (N.Y. TIMES, 9/1)....ESPN's LEE CORSO has been selected as the recipient of the National College Football Awards Association's '10 Contributions to College Football Award (ESPN)....ESPN NASCAR reporter JAMIE LITTLE and Motorsports Management Int'l Client Manager CODY SELMAN have plans to get married Dec. 11 in San Diego (LAS VEGAS REVIEW-JOURNAL, 9/1)....A source indicated that JOHN ARUM, the 49-year-old son of Top Rank Chair BOB ARUM, "has gone missing while hiking near Seattle" (, 8/31).

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