SBD/Issue 14/The Back of the Book

Poll: Sports Execs Expect NHL Business Metrics To Drop This Season

Sports executives feel that the NHL during the '10-11 season will not exceed last year's levels of ticket sales, sponsorship sales or TV ratings, according to results from a Turnkey Sports Poll taken in September. Of those execs surveyed, 55% predicted that ticket sales will be down from the '09-10 season, while 54% felt sponsorship sales will drop. The majority of execs surveyed also disagreed with the Panthers' decision to cover 2,500 seats in BankAtlantic Center's upper deck and sell sponsorship of the tarps to Party City. The September survey covered more than 1,100 senior-level sports industry executives spanning pro and college sports (Turnkey Sports Poll).

DURING THE '10-11 SEASON, WILL THE NHL
EXCEED LAST SEASON'S LEVELS IN…
 
YES
NO
NO RESPONSE/
NOT SURE
Tickets sales
36%
55%
9%
Sponsorship sales
38%
54%
8%
TV ratings
44%
49%
7%
DOES ADDITIONAL REVENUE GENERATED FOR PANTHERS BY PARTY CITY TARP DEAL OUTWEIGH THE ATTENTION BROUGHT TO THE FACT THAT THE TEAM COULD NOT SELL THE COVERED SEATS?
YES
NO
NO RESPONSE/
NOT SURE
42%
53%
5%
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