SBD/Issue 14/Sports Media

MLB, Fox Near To Start World Series Game Three Before 7:00pm ET

 

MLB and Fox will start Game Three of the World Series an hour earlier than the other games. The 6:57pm ET start time on Saturday, Oct. 30, marks the earliest start for a World Series game since Game Six of the '87 Twins-Cardinals World Series. Game Four of this year's Series will start at the conclusion of Fox's NFL games that next day. "The changes we made with Fox last year to start the World Series games earlier helped increase viewership including more young fans, and we are optimistic that the earlier start time for Saturday's Game Three will keep us moving in the same direction," MLB Commissioner Bud Selig said. The move to an earlier start time came after "an additional level of advertising support from Chevrolet," the league and Fox said. Fox Sports President Eric Shanks: "We've said over the years that if advertisers were willing to support earlier starts at prime time levels, we'd be able to begin games earlier" (John Ourand, THE DAILY). SI.com's Tom Verducci notes Game Three, hosted by the AL team, will start "an hour earlier than Game 3 last season and more than 100 minutes earlier from as recently as 2007." Saturday is "traditionally the lowest-rated night for television viewing," and since Fox asked in '07 to "begin the World Series on a Wednesday, Game 3 has been the lowest-rated game of the past three World Series by a wide margin." MLB and Fox hope that the earlier start time "allows fans in the Eastern time zone, especially younger fans, to watch the entire game while also building an audience before prime time college football viewing options" (SI.com, 9/30).

'10 WORLD SERIES START TIMES
GAME
DATE
HOST
FIRST PITCH (ET)
1
Wednesday, October 27
NL
7:57pm
2
Thursday, October 28
NL
7:57pm
3
Saturday, October 30
AL
6:57pm
4
Sunday, October 31
AL
8:20pm
5
Monday, November 1
AL
7:57pm
6
Wednesday, November 3
NL
7:57pm
7
Thursday, November 4
NL
7:57pm


HANGING WITH MR. COOPER
: White Sox pitching coach Don Cooper yesterday revealed that he "will serve as a pre and post-game commentator for TBS" during the MLB playoffs. Cooper, who will "make his observations from home," will provide analysis for the ALDS series between the Rays and either the Rangers or Twins (CHICAGOBREAKINGSPORTS.com, 9/29).

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