SBD/Issue 14/Sponsorships, Advertising & Marketing

Reds Playoffs Merch Selling Fast For First Appearance Since '95

Reds' First Trip To Playoffs Since
'95 Creating Demand For Apparel

The Reds "started selling official postseason merchandise" as soon as the team clinched the NL Central with RF Jay Bruce's walk-off home run Tuesday, and the sales "haven't slowed since as fans spent Wednesday buying commemorative merchandise, and area businesses began capitalizing on the team's success," according to Laura Baverman of the CINCINNATI ENQUIRER. Reds PR Manager Michael Anderson said that "division champion apparel, commemorative baseballs and pennants have been in high demand." Anderson added that volume at stores throughout Great American Ball Park Tuesday was "seven times higher than on a normal Tuesday night, prompting the team to keep its Team Shop open overnight." Fans "made 430 purchases" between midnight and 6:00am ET yesterday, and the ballpark shops "ran out of championship merchandise by 3 p.m. Wednesday afternoon." MLB Business PR Manager Jeff Heckelman said that the "last two days of online traffic to the Reds Shop on MLB.com was more than 200 percent higher than an average day in September." Meanwhile, Cincinnati Enquirer Dir of Sales & Marketing Denette Pfaffenberger said that Reds fans also "celebrated the win by buying 5,000 'Extra' editions of The Enquirer late Tuesday night." She added that "another 10,000 copies of the extra edition were made available Wednesday at locations throughout Greater Cincinnati and Northern Kentucky, and a souvenir special edition went on sale Wednesday afternoon" at 2:30pm (CINCINNATI ENQUIRER, 9/30).

Rays Wear New BRayser Cap
For First Time During Game

REAL MEN WEAR PLAID: The Rays last night wore new caps with a plaid brim that were inspired by the team’s “BRayser” they occasionally wear on road trips. MLB Network's Matt Yallof noted the caps “were approved for batting practice and pregame activities, and the league gave them approval to wear them for the game." MLB Net’s Tom Verducci: "It's hard to be intimidating with a plaid brim on your hat." MLB Net's Sean Casey: "I kind of like it. I bet they're selling big at the team store" ("MLB Tonight Live," MLB Network, 9/29). Rays manager Joe Maddon said, "All this stuff has been done in different ways before. When something new comes out, people, some enjoy it, some frown upon it, some don't get it and that's OK" (AP, 9/29).

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