SBD/Issue 14/Sponsorships, Advertising & Marketing

Marketplace Roundup

Boxer Evander Holyfield is launching a chain of high-performance designer gyms in India, along with boxing academies, health cafes and fitness mobile phone apps. Sanghvi Brands, which has the exclusive partnership to develop Holyfield Gyms, Fitness & Sports products and concepts in India, expects to launch at least three flagship Evander Holyfield Gyms, six Holyfield Corners and four Holyfield Boxing Academies across India in the next three years. Leverage Agency negotiated the deal (Sanghvi Brands). In India, Amit Sharma reports Sanghvi Brands "plans to invest close to" US$11M in the first three years to open 20,000-square-foot flagship gyms in Delhi, Mumbai and Bangalore. In the second phase, the company "plans to roll out a range of health drinks, shakes, supplements and mineral water under the Holyfield brand" (India ECONOMIC TIMES, 9/30).

Chevron Is The Hornets'
First Practice Jersey Sponsor
GAS & GO: The Hornets yesterday announced that Chevron will be the first presenting sponsor of the team's practice jerseys. The deal includes logo placement on the upper right side of the jerseys, which will be worn during team practices and shootarounds throughout the season. Chevron also is partnering with the team for the Hornets Believe in Blue Gulf Coast restoration initiative, and it is the presenting partner for the Hornets MVP program, and for the team's Opening Night game against the Bucks (Hornets).

I’M A SURVIVOR: The No. 56 NAPA Auto Parts NASCAR Sprint Cup Toyota driven by Martin Truex Jr. will have a “different look” for the Nov. 7 AAA Texas 500 at Texas Motor Speedway. The team “hopes to cover the car with more than 56,000 names of breast cancer survivors and victims while raising funds for the Susan G. Komen Foundation.” From now until Oct. 11, fans can “submit names to appear on the car by making a minimum donation of $5.60 via the NAPA Know How Facebook page” (FT. WORTH STAR-TELEGRAM, 9/30).

SPINNING IN LUXURY: VELO NEWS reports cyclists Frank and Andy Schleck have announced that Mercedes-Benz Luxembourg “will provide the Luxembourg-backed team with a fleet of vehicles next season.” Officials from the Luxembourg Pro Cycling Project confirmed that Mercedes-Benz Luxembourg “will supply a fleet of cars, mini-buses, trucks and luxury buses to the new squad," the first from the country. A “title sponsor backing the team is still unknown” (, 9/30).

NOTES: Rice Univ. and the Univ. of Houston announced that State Farm has become the title sponsor for the annual football game between the two schools. The game will be called the Bayou Bucket presented by State Farm and will be played this season Oct. 16 at Rice Stadium (, 9/28)….Publix grocery stores on Tuesday announced a multiyear agreement to title sponsor the Georgia Marathon and Half Marathon (Publix).

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