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SBD/Issue 14/Sponsorships, Advertising & Marketing
MainGate Testing Vending Machine That Sells Team Merchandise
Published September 30, 2010
|Vikings First Team
With Merch Machine
Indianapolis-based Main Gate Inc. is testing a vending machine at Mall of America that sells Vikings merchandise, including everything from "jerseys to bobble heads," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. Minneapolis is the "first test market" for the machines, and MainGate President & CEO Dave Moroknek said that the machine placed in the mall last Friday was the "first to distribute sporting goods." Moroknek: "We think this has a lot of potential and is an innovative, cost-effective way, and a new way to get product in front of a team's customers." Moroknek added that the vending machine "costs less than $5,000 and takes minimal manpower to stock and service." Payment for the merchandise is "made by credit card only." Moroknek noted Vikings President Mark Wilf "has a big interest" in the machines. Moroknek: "We're going to evaluate the Minneapolis test market through the holidays and probably through the rest of this season. We think it has a lot of potential and by early next year -- and certainly by training camp in August -- we think you could start seeing this in other markets." Schoettle noted the Colts are one of MainGate's seven NFL clients, and Moroknek "thinks places like Indianapolis International Airport, Circle Centre mall and The Fashion Mall at Keystone could be ideal locations for vending machines." MainGate "is no stranger to alternative retail sales operations," as the company "handles production and management of clients' licensed retail operations, including mall stores and kiosks, mobile units and online sales" (IBJ.com, 9/28).