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SBD/Issue 14/Facilities & Venues
Published September 30, 2010
|New Two-Level Miller Lite Power Play
Suite Features Seating For 48, Wet Bar
The Blue Jackets yesterday announced a multiyear renewal of their corporate partnership with MillerCoors, which signed on as a sponsor of the team starting with the '08-09 season. The primary component of the new deal is the creation of the Miller Lite Power Play Suite, a private two-level suite in Nationwide Arena's south Party Tower. The area features seating for 48 guests, a lounge with wet bar and opportunity for custom catering. The agreement also includes in-market retail promotions (Blue Jackets).
MILWAUKEE'S BEST: Bradley Center officials yesterday unveiled the arena's new $3.2M center-hung scoreboard, which "features 12 high-resolution video panels and three times the display space of the old scoreboard." The scoreboard is 29 feet tall and 32 feet wide, weighing about 50,000 pounds. The video displays "contain 3.5 million pixels; the old scoreboard had 229,880 pixels." Bradley Center officials said that the scoreboard is as "good as or better than the vast majority of scoreboards" in the NBA (MILWAUKEE JOURNAL SENTINEL, 9/30).
THE NEW DEAL: In Phoenix, Gary Nelson reports Mesa city officials have "released a new 'term sheet' spelling out details" of the city's Spring Training agreement with the Cubs. For the first time, there is a "solid estimate of what the city will pay for infrastructure, in addition to the $84 million it will spend for a stadium and practice facilities." Mesa City Manager Chris Brady maintains that the bill "will be no more" than $15M. Nelson notes that "puts the total bill at no more than $99 million, far less than numbers being used by some critics of the deal" (ARIZONA REPUBLIC, 9/30).