SBD/September 29, 2010/Marketing and Sponsorhip

Marketplace Roundup

In Portland, Allan Brettman reported Lakers G Derek Fisher "has left Nike and signed a shoe endorsement contract" with adidas. Terms of the deal, signed on Saturday, were not disclosed. adidas Head of Global Sports Marketing Chris Grancio said that Fisher "was intrigued with the possibility of working with Adidas after his playing career ends." Fisher had endorsed Nike "for 10 of his 14 years in the NBA" (OREGONLIVE.com, 9/28). Meanwhile, Lakers G Sasha Vujacic has "teamed up with Rock & Republic to design jeans," and he "recently debuted his line of jeans and t-shirts at Nordstrom’s department stores" (OCREGISTER.com, 9/28).

NEW YORK STATE OF MIND: In Jacksonville, Don Coble notes as sponsorships "get more expensive and more demanding, NASCAR's Southern drawl continues to be replaced by a Madison Avenue polish." Roush Fenway Racing during a recent driver competition "put several drivers through a competition that included laps around the one-mile oval and a short track, as well as their ability to reflect a positive image for themselves and their sponsors." Driver David Ragan said, "Just about every driver goes through media training. I not only learned how (sponsor) UPS worked, but a lot about the people who make it work" (FLORIDA TIMES-UNION, 9/29).

X MARKS THE SPOT: Xavier men's basketball team on Monday "unveiled new uniforms designed specially for them under the school's new five-year Nike NTS Contract." The jerseys come in "navy, white and gray, with the defining characteristic an 'X' along the outside seams of the shorts where a vertical stripe typically would be" (SPORTS.YAHOO.com, 9/28).

PAINT THE TOWN RED: The Canadian Olympic Committee and Hudson's Bay Co. have relaunched the "wildly popular red mittens" from the Vancouver Games "with a new design." The first edition that "sold about 3.5 million pairs included a white Maple Leaf on the palm and the Olympic rings on top." The new set "features a much larger Maple Lead that wraps around each hand" and the word "Canada" on the cuff (AP, 9/28).

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