SBD/September 21, 2010/Media

Former NBC Producer Neal's New Firm Lands PBR As First Client

Neal Plans To Bring Sense Of Storytelling To PBR Coverage
Longtime TV producer David Neal has signed the PBR as his first client "two months after leaving NBC to set up his own production company," according to John Ourand in this week's SPORTSBUSINESS JOURNAL. L.A.-based David Neal Productions (DNP) will exec produce the PBR's Built Ford Tough Series, starting in January. As part of the deal, DNP "receives a straight contractual fee for producing the PBR programming, which is carried by Versus." The programming had been produced in-house by the PBR. Neal is repped by William Morris Endeavor, which "cut the deal" (SPORTSBUSINESS JOURNAL, 9/20 issue). DAILY VARIETY's Jon Weisman noted Versus airs "roughly 400 hours per year" of PBR event coverage leading up to the PBR World Finals in October. PBR Exec Chair Jeffrey Pollack believes that Neal "will help accelerate the rise of the PBR." Neal, who spent 30 years with NBC, intends to bring his "style of presentation to how the tour is presented on TV -- approaching it as a storytelling opportunity for both the two-legged and four-legged athletes." He added, "At the core of it is this eight-second marvel that these riders go out and routinely accomplish. First and foremost, there's so much to capture there that's just of an audio and visual nature that needs to be uncluttered" (DAILY VARIETY, 9/20).
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