SBD/September 21, 2010/Media

Baseball HOF Signs Deal With EMC Corp. For Digitalization Project

EMC Will Digitally Preserve Baseball HOF Artifacts In Project That Will Extend To '13
The National Baseball HOF & Museum has struck a broad partnership with Massachusetts-based EMC Corp. in which the technology company will sponsor a digitization project aimed at preserving the HOF's massive archives and expanding the institution's reach globally. The effort will digitally preserve more than a half-million photographs, 3 million documents, more than 12,000 hours of audio and video and nearly 40,000 three-dimensional artifacts. The project, slated to begin later this year, is scheduled to extend into '13. EMC will additionally support the Hall's existing videoconferencing education series that uses baseball to teach concepts in science, math, history and many other subjects. Financial terms were not disclosed, but the pact is structured as a sponsorship agreement in which EMC will be aligning with the HOF in return for the consulting on the digitization effort, hardware and a relationship fee. EMC is performed similar digitization efforts for many other major museums, including the Smithsonian Institution. "The key is making us more accessible to the rest of the world," said HOF President Jeff Idelson. "It's not so much about directly monetizing the digital content as much as boosting research and learning, driving traffic to Cooperstown and increasing overall engagement with the hall" (Eric Fisher, SportsBusiness Journal). In Boston, Jerry Kronenberg reports a half-dozen EMC workers will "assist the museum in digitally recording its most important items." Online viewers "will actually enjoy a better experience in some ways than those who actually visit Cooperstown," as the HOF "only has space to show about 17 percent of its collection at any one time" (BOSTON HERALD, 9/21).
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