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SBD/September 21, 2010/Marketing and Sponsorships
Going Long: John Daly To Promote New ProStroke Golf Video Game
Published September 21, 2010
Golfer John Daly will be the feature athlete in a new golf video game from U.K.-based Gusto Games that will be available on Xbox 360, PlayStation 3 and PC next month, according to Farrell Evans of GOLF.com. “John Daly’s ProStroke Golf” marks Daly's first association with a golf game. He said, "We came out with the new ProStroke where you have to actually swing the controller, which is pretty cool for the golfer who can grip it like they would their golf club. ... I always said if I was going to do a video game I wanted to be able to swing something. I didn’t want to be sitting on the couch punching a button." Daly added, “You can chip, you can putt, you can turn the clubface to hook it, you can open it up to slice it and cut it. I think people can really learn how to play golf on the game.” Daly has had an association with Loudmouth Golf for several years that sees him wear the company's non-traditional golf apparel while playing. He said his character in the video game is "dressed in Loudmouth and players can change into different Loudmouth outfits. It's pretty neat" (GOLF.com, 9/20).
BRING IT ON: In London, Sara Kimberley noted a new ad for EA Sports' “FIFA 11” features Manchester United F Wayne Rooney, Juventus D Giorgio Chiellini and Real Madrid F Karim Benzema “competing against each other on a giant screen.” The ad, created by Wieden+Kennedy, Amsterdam, aims to “show how individuals can connect with friends online to play the game.” The ad debuted on FIFA’s Facebook page last Friday and aired during Sky Sports 1's broadcast of Sunday's EPL match between Manchester United and Liverpool. The campaign will also run in print (CAMPAIGNLIVE.co.uk, 9/20).