SBD/September 21, 2010/Franchises

Blues Tie Cost Of Season Tickets To Whether Team Makes Playoffs

The Blues this season are "allowing fans who purchase season tickets for select seats to pay half of the bill now and the other half" only if the team makes the playoffs, according to Jeremy Rutherford of the ST. LOUIS POST-DISPATCH. The Blues began the promotion, called "Every game counts," with "about 600 selected season tickets available -- 300 in the lower bowl and 300 in the upper bowl." Blues Enterprises CEO Peter McLoughlin said that "in the two weeks since the promotion began, the team has sold about 200 season tickets." McLoughlin: "We think it's a smart, creative program, and we expect people who buy into this program are going to be paying 100 percent of the cost." The Blues added that they have "experienced no backlash from fans who had already paid full price for season tickets before the start of the promotion" (ST. LOUIS POST-DISPATCH, 9/18). ESPN’s Mike Greenberg said of the Blues, “They're doing everything they can to make the playoffs. They have major financial incentive and if you're a fan, it gives you some feeling that, 'Okay, my team has real stake in this thing, that they're going for it and they're going to make the moves necessary because there is so much money involved.’" Greenberg added, "That was one of the more interesting ticket promotions I've seen and it's one I would love to see other teams, perhaps those who are having trouble selling tickets, take a lesson from" ("Mike & Mike in the Morning," ESPN Radio, 9/21).
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Hockey, St. Louis Blues

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