Tuesday September 21, 2010 Vol. 17 — No. 7 Print This Issue

Top Stories

  • The annual SBJ/SBD IMG Sports Marketing Symposium is underway in N.Y., and the next two days will feature execs from some of the biggest spenders in sports discussing the issues they are facing in the marketplace. MillerCoors CMO Andy England begins the festivities with a keynote address in which he says the brewer is making Latino males a focal point in its activation plans in the next few years. England notes, “Sports guys shouldn’t care whether white suburban guys like soccer. Latinos do and they are peaking.” Other highlights of today’s session include an in-depth look at Procter & Gamble’s sports sponsorship strategy and a case study on Sun Life Financial’s play for the naming rights to the Dolphins’ stadium as a way to enter the U.S. marketplace. Follow SBJ/SBD’s Twitter feed for updates from the conference.

  • Let's Get Together

    NBA and NBPA to hold latest formal bargaining session for new CBA tomorrow in N.Y.

  • Bay Watching

    ESPN earns 10.6 overnight for down-to-the-wire Saints-49ers "MNF," up 5% over last year.

  • Great Expectations

    Nike boss predicts revenue growth of 42% in next five years; adidas expects sales and profit to increase in '11.

  • The Last Hurrah

    Arco elects not to renew naming-rights deal for Sacramento arena after February expiration.

  • Another Feather In Their Cap

    Turner signs 14-year deal to operate NCAA digital properties beginning next year.

  • Risky Business

    Blues allow some season-ticket buyers to pay half now, other half only if team makes playoffs.

  • Step In The Right Direction

    ESPN to air an extra hour of The Masters during Thursday/Friday coverage next year.

  • Stuck In The Middle With You

    Liverpool in a "familiar limbo" after Blackstone declines to offer Hicks funding to buy out debt.

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