The annual SBJ/SBD IMG Sports Marketing Symposium is underway in N.Y., and the next two days will feature execs from some of the biggest spenders in sports discussing the issues they are facing in the marketplace. MillerCoors CMO Andy England begins the festivities with a keynote address in which he says the brewer is making Latino males a focal point in its activation plans in the next few years. England notes, “Sports guys shouldn’t care whether white suburban guys like soccer. Latinos do and they are peaking.” Other highlights of today’s session include an in-depth look at Procter & Gamble’s sports sponsorship strategy and a case study on Sun Life Financial’s play for the naming rights to the Dolphins’ stadium as a way to enter the U.S. marketplace. Follow SBJ/SBD’s Twitter feed for updates from the conference.