SBD/Throwing A Changeup/Sports Media
Gaming Company World Golf Tour Signs Deal With Ryder Cup Site
Published September 15, 2010
World Golf Tour, a S.F.-based developer of online golf simulation games, has signed a partnership with Celtic Manor, the U.K. resort that will be the site of the '10 Ryder Cup, to create a virtual version of the Twenty Ten Course that will be incorporated into WGT games. Unlike prior event-driven partnerships with the LPGA and USGA, WGT's alignment with Celtic Manor will be a permanent alignment in which the digital representation of the resort will be used to help spur real-world golf travel there. Celtic Manor will also become one of the battery of courses within the regular fixture of WGT games. The deal does not include any involvement with the Ryder Cup itself, but WGT execs said the Celtic Manor deal will likely be the first of many as a new line of business with individual courses. Financial terms were not disclosed. "This is definitely a different sort of approach for us compared to our prior deals, but we've now grown to the point where we can be an effective tool to promote the course," WGT CEO YuChiang Cheng said. "We've established our strategy to run parallel to major events and build a virtual schedule. Now that we have credible scale, we can help golf courses expand their audiences, too."