SBD/Throwing A Changeup/Marketing and Sponsorship

The Royal Treatment: NBA Kings Getting Free Banner Along I-5

The California State Teachers' Retirement System (CalSTRS) has allowed the NBA Kings to place a “huge advertisement featuring players Tyreke Evans and DeMarcus Cousins ... free of charge" on the organization's West Sacramento HQs along I-5, according to Jim Sanders of the SACRAMENTO BEE. CalSTRS spokesperson Patrick Hill said that the banner, "standing more than 10 stories tall, and 65 feet wide," was installed "on the east side of the building and will be removed in late November at no cost to the state as part of a community campaign to be announced Thursday." The banner "refers passers-by to a Kings' website, www.herewerise.com." Kings VP/Marketing & Communications Mitch Germann said that the banner is the team's "largest-ever" (SACRAMENTO BEE, 9/15).
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