Cubs Sue Area Merch Vendors For Infringement Evan Williams Bourbon Signs With MLB Could Nike Golf Apparel Presence Increase? Marketplace Roundup Braves, Mizuno Sign Unique Multiyear Deal Sponsors Hopeful For Solheim Cup In Connecticut Marshawn Lynch Launches Line Of Chocolate Bars NHL Experiments With Board Ads In World Cup NCAA Concerns Squash Xyience Campaign Harbaugh Stars In Online Ads For Fairlife Milk
SBD/Throwing A Changeup/Marketing and Sponsorship
NHL Player Media Tour Includes Several High-Profile Photo Shoots
Published September 15, 2010
Sabres G Ryan Miller donned the photographer’s vest on Wednesday afternoon, snapping photos that will appear on VanityFair.com. Miller, who is an amateur photographer, shot fellow players Rangers G Henrik Lundqvist, Lightning C Steven Stamkos, Kings D Drew Doughty and Bruins C Patrice Bergeron on an outdoor balcony of the Hudson Hotel in N.Y. The players were outfitted in suits by designer John Varvatos, as well as commemorative ties and T-shirts that are part of the NHL’s Hockey Fights Cancer campaign. The photos, which will likely run in early October in conjunction with the start of the NHL regular season, were part of the NHL’s Player Media Tour. The NHL invited 20 players to the Hudson Hotel for three days of promo interviews and photo shoots with the league’s rights holders such as Versus, ESPN America, the CBC and TSN, as well as invited media such as Sports Illustrated and USA Today. The NHL took over four floors of the hotel, and also conducted shoots in Harlem and N.Y.’s Meatpacking District. NHL Exec VP/Marketing Brian Jennings said of the three-day meeting, “It’s invaluable. This takes our top 20 guys and puts them into a position to give our rights holders access to tell the stories and connect the fans with players in ways we could never imagine.” He said of Miller's stint behind the camera, “Ryan has this love of photography, and it’s not unlike him to stretch himself in different ways and get involved.” Miller’s shoot followed a Vanity Fair magazine photo shoot yesterday with Penguins C Sidney Crosby and Capitals LW Alex Ovechkin that will run in conjunction with the ‘11 Winter Classic.