SBD/Throwing A Changeup/Marketing and Sponsorship

Front Row Motorsports Suing Driver Kevin Conway, Extenze

Front Row Motorsports Suing Over Alleged Non-Payment Of Sponsorship Money

Front Row Motorsports is suing former driver Kevin Conway and his sponsor Biotab Nutraceuticals, which sells male enhancement product Extenze, "over alleged non-payment of part of a $5.4 million sponsorship deal for Conway to drive a NASCAR Sprint Cup Series car in 2010," according to Bob Pockrass of The lawsuit "asks for damages to cover the $2.754 million that will eventually be due under the terms of the contract, payment of $734,201 in sponsorship fees, hard card fees, race licenses and other expenses for services rendered and $135,000 advanced to Conway as part of his base compensation." The complaint, filed Monday in North Carolina Superior Court in Charlotte, indicated that Extenze "was to pay Conway’s marketing company Exclaim $5.4 million in 50 weekly installments of $108,000, and that money was then to be sent to the race team." The $5.4M "was designed to cover the first 15 races, and then Extenze would have the option of funding the remaining 21 events through revenues generated by a product placement contract." The deal between Conway and Front Row "went sour during the summer, according to the complaint, when Exclaim allegedly began paying only half of its $108,000 payments beginning June 21." Front Row "notified Conway on Aug. 8 that he would not be back in the car beginning with the Aug. 15 race at Michigan if his sponsor could not pay its $108,000 weekly fee" (, 9/14).

ON A ROUGH ROAD: The CHARLOTTE OBSERVER's Tom Sorensen, when asked what Hendrick Motorsports not yet securing a primary sponsor for Jeff Gordon's No. 24 Chevy for next season says about the state of NASCAR, writes the sport is "in free fall, as Jeff Gordon, the networks and the fans, will attest." NASCAR has "taken a bigger TV ratings and attendance hit than any other major sport. New fans have abandoned it. Old fans feel as if they were abandoned by it" (CHARLOTTE OBSERVER, 9/15).

ALONG FOR THE RIDE: Machining technology company Okuma will serve as an associate sponsor of Chip Ganassi Racing's No. 9 car driven by Scott Dixon and No. 10 car driven by Dario Franchitti during the '11 Izod IndyCar Series season. The company also will sponsor CGR's No. 01 car driven by Scott Pruett and Memo Rojas in the Grand-Am Rolex Sports Car Series (CGR).

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