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Wild's Sellout Streak Could Be In Jeopardy As Ticket Sales Slow
Published September 15, 2010
The Wild have sold out every home game in their 10-year history, but Owner Craig Leipold said the team is "having a little bit of [a] hiccup" in ticket sales for the upcoming season, according to Michael Russo of the Minneapolis STAR TRIBUNE. Leipold said, "We hope we can still sell out every game. We think there will probably be some games, some Tuesday and Thursday games earlier in the year when there are other things going on in this market, that cause people not to come down. And if we don't sell out those games, fine. We just move on to the next night and work on the next sellout streak." The following is an excerpt from the interview.
Q: How down are you in season-ticket sales?
Leipold: We are down a number in single digits (percent).
Q: I've been told that you've lost $10 million in each of the last two seasons. Can you talk about that?
Leipold: No, I don't think it's appropriate to talk about business. Fans don't want to read an owner talking about (losses). I would just say there's 25 teams in the NHL that would love to have the business we have.
Q: Fans do have a perception though that you're just making piles of money.
Leipold: That is not accurate (laughs). Fair to say that is not accurate (laughs hard). But, look, we have a great ownership group, and like every team in this league, it hurts (financially) when you don't make the playoffs. If we make the playoffs, we're going to be in great shape. But we're committed long-term.
Q: How about corporate sponsorship?
Leipold: Sponsorship numbers are surprisingly high. We thought we would keep our season-ticket holders and our sponsors would go down. But we're getting new sponsors, big sponsors are getting bigger. A lot of new guys are coming in, and they're coming in in a big way. So it's not offsetting what we're losing in ticket sales, but at least you're not losing everywhere. Our business is really solid (STARTRIBUNE.com, 9/15).