SBD/September 9, 2010/Sports Industrialists

Executive Transactions

The AFL hired STUART LAYNE as Chief Marketing & Revenue Officer. Before joining the AFL, Layne ran his own sports marketing agency called Seven 2 Sports Marketing. He previously has held marketing jobs with the Mariners and the Celtics. Layne joins the AFL as its first full-time, in-house marketing exec hire since the league relaunched earlier this year (John Lombardo, SportsBusiness Journal).

NETWORK NEWS: ESPN named Sony Pictures Television Exec VP/Europe Networks ROSS HAIR Managing Dir for Europe, the Middle East and Africa, replacing LYNNE FRANK. Hair will take over from Frank "later this year." It is "believed that" RUSSELL WOLFF, "who oversees ESPN's business outside the U.S.," will oversee the strategy of the U.K. channel until Hair joins ESPN. Frank, "who oversaw the launch of ESPN's UK channel after its opportunistic move to pick up the Premier League rights of the collapsed Setanta, announced earlier this year that she was to return to her native America for family reasons" (GUARDIAN, 9/8).

FRANCHISES: The Blackhawks promoted STAN BOWMAN to VP/GM, JAY BLUNK to Exec VP, KEVIN CHEVELDAYOFF to Assistant GM/Senior Dir of Hockey Operations, AL MACISAAC to VP/Assistant to the President and CHRIS WERNER to VP/Ticket Operations & Customer Service (Blackhawks). The moves bring the hockey and business operations "closer together as one entity" (, 9/7)….The Magic named former C ADONAL FOYLE Dir of Player Development (Magic)….The Single-A Midwest League Lansing Lugnuts named MIA TRIMBOLI Sponsorship Service Rep (THE DAILY).

EXECS: Saucony appointed Converse VP/Global Marketing CHRIS LINDNER Senior VP/CMO (Saucony)….Keeneland VP HARVIE WILKINSON announced he will retire from the company at the end of January. The position will not be filled when Wilkinson leaves, and his duties will be transferred to CFO BILL THOMASON (Louisville COURIER-JOURNAL, 9/8). Wilkinson said that he is leaving to "pursue other interests, such as teaching and consulting" (, 9/7)….Phoenix Int'l Raceway promoted JONATHAN STONE to Senior Manager of Corporate Sales and named RYAN NARRAMORE Manager of Communications (PIR).

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