SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/September 9, 2010/Sponsorship
Published September 9, 2010
DOYER TOWN: In L.A., Steve Dilbeck reported the Dodgers have trademarked the phrase, "Los Doyers," a "riff on a Spanish pronunciation of Dodgers." The phrase has "gained mainstream popularity thanks to local sports-talk host Petros Papadakis, who's been using it for years," and there are now "T-shirts with the phrase scripted across the front on sale at Dodger Stadium gift shops" (LATIMES.com, 9/7).
NOTES: Appliance and electronics retailer hhgregg has reached a sponsorship agreement with Raycom Sports that makes the company the official presenting sponsor of Raycom Sports' HD regional telecasts during the '10 ACC football season, beginning with Saturday's Duke-Wake Forest game (Raycom)....Xyience has renewed its deal with MMA fighter Wanderlei Silva, who has been the face of the company's Xenergy drink since September '08. Xenergy is the official energy drink of the UFC (Xyience).