Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/September 9, 2010/Sponsorship
Published September 9, 2010
DOYER TOWN: In L.A., Steve Dilbeck reported the Dodgers have trademarked the phrase, "Los Doyers," a "riff on a Spanish pronunciation of Dodgers." The phrase has "gained mainstream popularity thanks to local sports-talk host Petros Papadakis, who's been using it for years," and there are now "T-shirts with the phrase scripted across the front on sale at Dodger Stadium gift shops" (LATIMES.com, 9/7).
NOTES: Appliance and electronics retailer hhgregg has reached a sponsorship agreement with Raycom Sports that makes the company the official presenting sponsor of Raycom Sports' HD regional telecasts during the '10 ACC football season, beginning with Saturday's Duke-Wake Forest game (Raycom)....Xyience has renewed its deal with MMA fighter Wanderlei Silva, who has been the face of the company's Xenergy drink since September '08. Xenergy is the official energy drink of the UFC (Xyience).