SBD/September 9, 2010/Sponsorship

Marketplace Roundup

Reebok, AT&T No Longer Have Deals With Mayweather
In Las Vegas, Steve Carp reports both AT&T and Reebok have confirmed that they "no longer have business relationships" with boxer Floyd Mayweather Jr., who "rocked the boxing world with a 10-minute Internet video diatribe against [Manny] Pacquiao in which he made racist and homophobic remarks." Reebok Corporate Communications Manager Dan Sarro said that the "contract between Mayweather and his company expired after his May 1 fight against Shane Mosley and was not renewed." AT&T spokesperson Steve Schwadron said that Mayweather's association with his company was "limited to a 2009 television commercial." Golden Boy Promotions CEO Richard Schaefer, whose company has promoted Mayweather's last four fights, said that he "didn't think Mayweather would cause sponsors to back away" from boxing after his rant (LAS VEGAS REVIEW-JOURNAL, 9/9)

DOYER TOWN: In L.A., Steve Dilbeck reported the Dodgers have trademarked the phrase, "Los Doyers," a "riff on a Spanish pronunciation of Dodgers." The phrase has "gained mainstream popularity thanks to local sports-talk host Petros Papadakis, who's been using it for years," and there are now "T-shirts with the phrase scripted across the front on sale at Dodger Stadium gift shops" (LATIMES.com, 9/7).

NOTES: Appliance and electronics retailer hhgregg has reached a sponsorship agreement with Raycom Sports that makes the company the official presenting sponsor of Raycom Sports' HD regional telecasts during the '10 ACC football season, beginning with Saturday's Duke-Wake Forest game (Raycom)....Xyience has renewed its deal with MMA fighter Wanderlei Silva, who has been the face of the company's Xenergy drink since September '08. Xenergy is the official energy drink of the UFC (Xyience).
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